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Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at 'AdWeek'
[ AdWeek | 2024-01-24 09:52:22 UTC ]
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#individual titles
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#challenging year
#people familiar
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at 'AdWeek'
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at 'AdWeek'
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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#revenue streams
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at 'AdWeek'
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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#ad spend
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#content licensing
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