Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper review. It was the first case where "advertorials" (or "native advertising" as they are now known) were identified by regulation in the US. Today you might expect to see something similar, but in the form of a viral link circulated round your social network, entitled "13 vacuum cleaners that suck in the wrong way, and one that doesn't".Native advertising is not a new trend for 2014. It is already hotter than a delicious burrito from Chipotle, or a summer cruise on a luxurious Royal Caribbean liner. The Federal Trade Commission has however become so concerned about the new challenges of the digital advertorial that in December it organised a one-day workshop on the subject called Blurred Lines. It was not clear whether this was a meta-comment on product placement, or a paid ad for Robin Thicke's popular dance harassment anthem (perhaps the FTC should have made this more transparent).It is already clear, though, that native advertising is the new paywall in media economics. An opportunity for new wealth creation coupled with almost as much anxiety over whether its implementation will be of long-term benefit or detriment to the media it supports. A stream of money controlled by... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-05 00:00:00 UTC ]
Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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Author says paparazzi and reporters began to follow him in his car and snoop around his homePrince Harry’s ghostwriter has said he bonded with his subject over the “callousness” of paparazzi and media after the “frenzied mob” around the book Spare led to photographers and journalists invading... Continue reading at The Guardian
[ The Guardian | 2023-05-09 03:35:56 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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After garnering national headlines, a group of Llano county commissioners on Thursday voted to table the idea of closing its public libraries. But as a federal lawsuit over the library's illegal removal of books it deemed offensive continues, library supporters say the library's future remains... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian
[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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