Meredith and Reader’s Digest Tap Into Mobile Shopping

Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense


Meredith Launching Quarterly Magazine with Ayesha Curry

Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
More news stories like this | News stories tagged with: #initial run #sports illustrated #family circle #cooking light


5 Ways Amazon Changed Shopping in the 2010s

If it wasn't for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read... Continue reading at AdWeek

[ AdWeek | 2019-12-23 12:00:31 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #buying books


PW Notables: Our Readers Pick Their Industry MVPs

This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pw notables


'In 24 hours, people gave us £40,000': how readers rescued a small press

Galley Beggar Press was facing ruin after the collapse of The Book People, but the public has supplied Christmas magic of a kind I don’t usually buy intoIf a novelist had submitted a story to my publishing company about someone losing £40,000 one day and then regaining it the next, thanks to the... Continue reading at The Guardian

[ The Guardian | 2019-12-19 17:31:08 UTC ]
More news stories like this | News stories tagged with: #small press #phone call #small publisher #book people


To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst


BA hails joy of shopping in bookshops as Black Friday gets underway

The Booksellers Association has unveiled its Christmas social media campaign celebrating the joy of shopping in bookshops, as Black Friday gets underway. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 21:46:05 UTC ]
More news stories like this | News stories tagged with: #black friday #booksellers association


Booksellers Offer Promos for Holiday Shopping Kickoff

Store owners from BXsellers, PW's bookstore Facebook group, are prepping special promotions for Black Friday and Small Business Saturday, focusing on loyalty discounts and gift card bonuses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black friday #bookstore


'Booker Prize is for readers first and publishers last', says Wood

Gaby Wood, literary director of the Booker Prize Foundation, has said prizes like the Booker are for readers first and foremost, and that they should be treated as an investigation rather than an act of judgement shaping the canon. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 12:59:25 UTC ]
More news stories like this | News stories tagged with: #gaby wood #booker prize #literary director


Serving Writers and Readers: African American Publishing

From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literary awards #book clubs #support writers


Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
More news stories like this | News stories tagged with: #foreign policy #advisory board #bloomberg media #pulitzer prize #digital content


University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #reach readers #university presses


Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction


Two accounts of Watergate remind readers: No one knew how it would end

Journalists Tom Brokaw and James Reston Jr. capture the tumult and uncertainty of the scandal. Continue reading at The Washington Post

[ The Washington Post | 2019-11-15 14:22:49 UTC ]
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Lin-Manuel Miranda is not throwing away his shot (to reopen the Drama Book Shop).

A bookshop that runs independently Meanwhile, Amazon keeps shittin’ on us endlessly Essentially, the rent keeps rising relentlessly Let the tourists come around, go on a spending spree Stop by, exchange ideas, sip some coffee There will be a cultural revolution in this city Enter me, the Drama... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-12 21:44:15 UTC ]
More news stories like this | News stories tagged with: #lin-manuel miranda #exchange ideas #cultural revolution #bookshop


Fact-Checking Help from Readers: A Conversation with Ann Patchett on “The Dutch House”

ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
More news stories like this | News stories tagged with: #ann patchett #dutch house #american writer #orange prize #pen/faulkner award #independent bookseller


In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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The Woman Who Brought Dostoevsky and Chekhov to English Readers

My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
More news stories like this | News stories tagged with: #english readers #anthology


Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with: #consumer products #white papers #custom content #reilly media #american express #hearst


Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with: #charging people #magnolia journal #specific brand #audited media #subscriber base #significant growth #majority stake