With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with:
#digital space
#science fiction
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#digiday podcast
#atlas obscura
#dating back
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short term
#greater control
#work hard
Some cultures do not distinguish between fiction and nonfiction – and instead talk of ‘stories’. Is that a barrier to English-language writers and publishers? Or should they just learn to enjoy telling tales?There’s a mighty canyon that runs down the middle of the world of the word, carving... Continue reading at The Guardian
[ The Guardian | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary prizes
#build bridges
#geoff dyer
#sheila heti
#book jackets
#wrong side
#james frey
#julian barnes
Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#self-published titles
Adult romance-turned-YA author Jody Hedlund explains the importance of writing books for young people and how she weaves a clean, faith-focused story together with relationships and adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya fiction
#writing books
When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#air force
“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent sector
#good health
#stephen page
The mission of new fiction imprint Hoopoe is to "accurately reflect what is going on in the Middle East, from the Middle East." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american university
#fiction imprint
#middle east
Hodder & Stoughton has acquired Graham Norton's "darkly funny" fiction debut. Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#darkly funny
#fiction debut
#hodder stoughton
The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#snapchat --
The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#market power
#search giant
#market dominance
A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital spend
#digital advertising
#study finds
#studies published
Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish children
#book sales
#david walliams
#jeff kinney
Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
More news stories like this |
In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#secret sauce
Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
Jonathan Cape is publishing BRIT(ish): Getting Under the Skin of Britain’s Race Problem by Afua Hirsch, social affairs editor for Sky News. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan cape
#afua hirsch
#sky news
Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#disclose terms
If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#months ahead
#native advertising
#social giant
#social platform
Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social giant
#mobile devices