With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
Del Rey, an imprint of Ebury Publishing, has acquired "a bold new voice in fantasy fiction" in author Mark de Jager. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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#fantasy fiction
#del rey
#ebury publishing
Noy Holland on perhaps the most difficult and weighted subject an author can tackle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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#guardian children
#david almond
#ella grey
At the just-concluded Shanghai International Children's Book Fair, held from November 13 to 15, first-time exhibitors and seasoned participants were afforded yet another close-up look at the booming Chinese children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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#booming children
#book fair
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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#urban outfitters
#steve madden
#marc jacobs
#conde nast
Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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#thomson reuters
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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#360-degree videos
#small step
#oculus rift
#company revealed
The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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#display ad
#phone call
#gained traction
HarperLegend, with its focus on discovering new literary talent, will consider manuscripts submitted by un-agented authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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#fiction imprint
#literary talent
#un-agented authors
Ellen Banda-Aaku has long battled with her African publishers to make her teen/YA books ‘suitable’ enough to print. Now she’s started to stand her ground for the sake of her teenager readers – and risks not being published at allPlus find out about #ProjectKala, a campaign to promote reading in... Continue reading at The Guardian
[ The Guardian | 2015-11-06 00:00:00 UTC ]
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#moral grounds
#chibundu onuzo
#diverse voices
There are some men who, upon learning that I have been involved in two feminist books, like to say to me that women are: “More equal now than before, so why do we still need feminism?” Typically, their tone has a kind of faux-earnest, head-cocked-to-one-side, u ok hun? edge to it. They aren’t... Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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#feminist books
Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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#eric huang
Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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#hachette children
#group hcg
#newly-created role
#working closely
#publishing teams
#clare somerville
Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
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#independent bookstores
#stay relevant
Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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#marketing director
#publicity departments
#creative team
Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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#sandstone press
#organising events