Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

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Best of the best: a look at the past decade of the Baileys Women's Prize for Fiction

We take a look back at the winners from the past 10 years of the Baileys Women's Prize for Fiction. Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade #baileys women

List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing

NatGeo Remains King of the Social Media Jungle in Updated List of Top 25 Brands

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek

[ AdWeek | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleacher report #-based publisher #social marketers

Poetry tops the Portico Fiction shortlist

Four poetry collections have made the shortlist for the fiction category of the Portico Prize for Literature in a "surprise outcome." The prize is biennially awarded to the highest quality books set wholly or mainly in the North of England. Continue reading at The Bookseller

[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #portico prize #poetry collections #fiction category

2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media

A new Irish literary boom: the post-crash stars of fiction

Dynamic, radical, often female … Irish fiction is flourishing. Gone is the conservative writing – all nostalgia and sexual repression – of the Celtic Tiger years. The writers of the new wave are original and bold“Money kills the imagination,” says the narrator of Claire Kilroy’s 2012 novel The... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #large proportion

Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #springer nature #academic publishing

AAA's Edenborough on fiction and subscription

Sam Edenborough, president of the Association of Authors’ Agents, talks about the next big thing in fiction and more. Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Bouchercon 2015: Crime Fiction and Literary Awards Under the Oaks

Held in the South for the first time, crime and mystery fiction's annual convention mixed literary prizes and barbecue with programming focused on everything from traditional hardboiled crime novels to short fiction and international mysteries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime fiction #literary awards #mystery fiction #short fiction

The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #media properties

Brazil’s Book Rights Market Has Cooled, But Opportunities Persist

At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post brazil

Colbert Chaplain James Martin Debuts in Fiction

Jesuit priest Martin, well known for his role on the Colbert Report and from his media work during the pope's recent visit, discusses his first novel 'The Abbey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #recent visit

Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

Unravelling the Turkish Book Market for Foreigners

The Turkish book market offers great opportunities for foreign publishers. Özkan Özdem shares need-to-know information for working with Turkish publishers. The post Unravelling the Turkish Book Market for Foreigners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #turkish publishers

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prominent placement #video capabilities

Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #sponsored content #long time #magazine publishers

Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing