With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with:
#digital space
#science fiction
Contrary to Sam Leith’s complaints last week, commercial publishers continue to take risks, and put out great and original workIn his article last week, Sam Leith deplored the state of mainstream trade publishing, saying it was “getting dumber by the day”, in contrast to the university presses... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sam leith
#university presses
#golden age
#profile books
E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive number
#physical sales
Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
#graphic novels
#book trade
#periodical comics
The Christy Awards for excellence in fiction were presented Monday at the Christian retail show in Orlando. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christy awards
Emily Robertson has been appointed as editor for non-fiction at Viking. Robertson, who was previously at Hodder, will be acquiring across narrative and illustrated non-fiction at the Penguin General imprint. She will report to Viking publisher Joel Rickett. Viking said Robertson would help... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emily robertson
#personal development
You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brands appeared
#mobile device
#makes sense
When it comes to high-calibre non-fiction, risk-averse trade publishing houses are producing too many copycat ‘smart thinking’ books that promise more than they deliver. But praise should be given to the university pressesAmid the ambient wails of doom about the publishing industry, I’d like to... Continue reading at The Guardian
[ The Guardian | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction publishing
#university presses
#publishing industry
#golden age
#literary editor
After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv budgets
#advertisers today
#content users
#chris tuff
Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional journals
#subjects ranging
Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#print sales
Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#distribution channels
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#reaching readers
The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile phone
#millennial parents
The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#book culture
#economic crisis
Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qr code
The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german bookseller
#physical bookstores
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital properties
#automated system
#inventory programmatically
#automated fashion
Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing number
#vox media
#big reason
#34% increase
Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evolve media