With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
The Book Doctor goes right back to beginnings of YA and teen fiction in the 1950s and 1960s to investigate whether author age has anything to do with reader experienceI saw several really young writers at the Young Adult Literature Convention (Yalc) who seem to know just what their readers are... Continue reading at The Guardian
[ The Guardian | 2015-07-27 00:00:00 UTC ]
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#teen fiction
#young writers
#young authors
#malorie blackman
#helena coggan
#role models
The National Book Award lifetime achievement winner, who said she no longer has "the stamina" for classroom teaching, wants to guide aspiring writers via her Book View Cafe blog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from SMP. Gallo is the author of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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#major acquisitions
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Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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#marketing assistant
#mara books
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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#decade ago
#longer period
#short form
#follow trends
Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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#digital books
#vat rates
#ebook market
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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This week we asked readers whether now is a good time to be in love with fiction--are great new books being written? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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#web pages
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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#advertising purposes
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Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Is this a good time to be a new fiction fanatic? Is great fiction of all kinds being written by new authors? PW wants to know what you think. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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#media brands
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#trade show
Bloomsbury Children’s Books has acquired a three-book young fiction series about a pug dog from debut author Laura James. Ellen Holgate, editorial director at Bloomsbury Children’s Books, acquired world rights from Gill McLay at the Bath Literary Agency. The first book, Captain Pug, is about... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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#bloomsbury children
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Paula Hawkins’ The Girl on the Train (Doubleday) passed the 800,000 unit mark across all formats in the UK and Ireland last week as it became the first book since Nielsen BookScan records began to earn 20 Original Fiction number ones. Hawkins’ run of 20 non-consecutive numbers ones broke the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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After a downturn in fiction sales, Abingdon is closing its fiction program and broadening its Christian Living line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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#fiction sales
In 2016, the new prize will transition to an annual award recognizing a work translated into English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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#man booker
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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#digital book
#print counterparts
#traditional publisher
#digital brands
Profile m.d. Andrew Franklin has defended UK trade publishers against criticism that they are not producing good non-fiction books. Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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