Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'


Jamie scores double non-fiction number ones

Written By: Philip Stone Publication Date: Tue, 15/02/2011 - 15:59 TV chef Jamie Oliver has achieved the rare feat of topping both the hardback and paperback non-fiction bestseller lists, helping publisher Penguin score number ones across all four of The Bookseller's main bestseller lists—the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #records began


Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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iBookstore joins Fiction Uncovered promotion

Publication Date: Mon, 14/02/2011 - 08:31 Apple's iBookstore is the latest retailer to sign up to Fiction Uncovered as the new promotion for midlist authors attracts 80 submissions. The online giant joins Waterstone's and Waterstones.co.uk, Foyles, The Book Depository, Amazon.co.uk, W H Smith... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction uncovered #book depository #smith travel #indie bookshops


A World of Recipes: The International Cookbook Market

As the Paris Cookbook Fair gets underway next month, cookbook publishers are getting ready to do some shopping--and not just the sort that involves stocking up on Dijon mustard and bonbons from Fauchon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook publishers


E-reader market doubles over Christmas in the UK

Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association


Teach Your Children Well

While many media pundits purport that magazine readership is dropping or that printed magazines are soon to be extinct, the truth emerges that year after year magazine readership continues to grow. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-08 00:00:00 UTC ]
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Supermarkets sweep up market share

Written By: Philip Stone and Lisa Campbell Publication Date: Mon, 07/02/2011 - 09:24 The supermarket sector was the only winner in the 2010 retail trade, with sales jumping 7% year-on-year. Estimates based on data from Nielsen BookScan show that book sales in the UK were down by 4% in 2010 in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #philip stone #book sales


New Android market shows the future is in device-agnostic app stores

By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews

[ Betanews | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing experience #copyright betanews


Quercus increases market share by more than 100%

Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #stieg larsson #mark smith


Now Public, Demand Media Has Bigger Market Cap Than NYT

Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demand media


Pearson performing well across "anaemic" market

Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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Circalit Seeks Crime Fiction

A year-old social networking and digital distribution platform that aims to bring writers and agents together has created a contest to find "the next big crime fiction blockbuster." Circalit, launched in February 2010 as a place for screenwriters to showcase their work to studios, began inviting... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #bring writers