With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Pushkin Press will launch its non-fiction line with Summer Before the Dark by Volker Weidermann later this month. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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#pushkin press
Children’s publisher Nosy Crow has appointed Katherine Halligan to the new role of head of non-fiction and activity publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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How many have you read? Test yourself by seeing if you can match first lines to the titles of the Monitor's favorite novels (and one collection of short stories) from 2015. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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#short stories
Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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#6% year
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#psychological thrillers
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#paula hawkins
#johanna basford
The Bologna Children’s Book Fair and Publishers Weekly joint-sponsored their first children’s conference, Global Kids Connect, followed by a half-day focus on the Chinese children’s market. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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#bologna children
#chinese children
#book fair
Macmillan Children’s Books has bought the world rights to A Girl Called Owl, a new tween fiction novel, from Skylark Literary. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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#world rights
Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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At a time when the translation market is shrinking, the internet giant’s publishing arm, AmazonCrossing, has leapt ahead as by far the biggest publisher of English versions of international titles this year. Alison Flood inspects its basketTranslation Tuesdays: read poetry, short stories and... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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#book extracts
#fair share
#nearest competitor
#ve wanted
Scribd is adding sheet music, science and technical titles and Sesame Street books to its ebook subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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#coming weeks
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As more German translations are published in the USA, the German Book Office New York supports the growing community of German-to-English literary translators. The post The Task of a Translator in Today’s Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
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#market appeared
Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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#product development
The ebook market share in Germany shows slow growth in 2015, according to the German Publishers Association and research company GfK. The post Ebook Market Share in Germany Shows Slow Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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#facebook live
The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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#increase revenue
Key festive titles from publishers are now on bookshop shelves, including a number of new titles from big-name authors. Continue reading at The Bookseller
[ The Bookseller | 2015-11-23 00:00:00 UTC ]
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