With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
Developers and authors explain how they are experimenting with technology to publish ‘unprintable’ books – including a love story told through Google street view and a prison break with swappable recipesPublisher Anna Gerber isn’t trying to kill off the printed book – she’d just like you to... Continue reading at The Guardian
[ The Guardian | 2016-02-03 00:00:00 UTC ]
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#publishing project
#online bookstore
#angry birds
Ullstein and Bonnier UK are launching a new digital imprint called Manilla that will publish English ebook editions of bestselling German fiction. The post Manilla: New Home for International Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-02 00:00:00 UTC ]
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#international fiction
Ingrid Selberg, the former m.d. of Simon & Schuster’s Children’s Division, is teaming up with Emma Young to write a middle-grade fiction series about vloggers for Macmillan Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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#macmillan children
#ingrid selberg
#simon schuster
Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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This week on the Culture Gabfest’s Slate Plus bonus segment, Slate book critic Laura Miller discusses her recent article on the resurgence of housewives in contemporary fiction. Laura recommends three new books that give the old trope a 21st-century makeover and discusses the big question: What... Continue reading at Slate
[ Slate | 2016-01-29 00:00:00 UTC ]
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#culture gabfest
#bonus segment
#recent article
#contemporary fiction
#big question
Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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#coming months
#live feed
The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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#world markets
Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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#ad tech
#sharp rise
#digital devices
A children's book which judges said would grip readers of all ages is named Costa Book of the Year. Continue reading at BBC News
[ BBC News | 2016-01-27 00:00:00 UTC ]
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#costa winner
An article in the Jakarta Globe looks at Lian Gouw, the founder and owner of Dalang Publishing, a two-person operation based in San Mateo, California. The post Dalang Publishing: Introducing Indonesian Historical Fiction to the U.S. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-27 00:00:00 UTC ]
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Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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#popular series
#walking dead
Bonnier Publishing Fiction is changing its name to Bonnier Zaffre, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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#bonnier zaffre
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This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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#marketing assistant
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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#publishing market
Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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#travel brands
#facebook messenger
#messenger app
#humble beginnings
#customer service
#german publisher
#news updates
Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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#cutting prices
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Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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Author John C. Wathey explores the evolutionary underpinnings of spiritual longing from a fresh angle in his book 'The Illusion of God’s Presence.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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For the second time in four days, China halted stock trading Thursday after the benchmark Shanghai composite index plunged more than 7%. The drop-off once again triggered new measures adopted by the government to help check large declines in the market. Join the conversation on Facebook >>... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-07 00:00:00 UTC ]
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