With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
With two critically lauded novels under his belt, Irish author Donal Ryan returns with another scintillating tale, writes Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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#branded content
#native advertising
#growing demand
#banner ads
Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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#prh children
#acquiring titles
The Society of Authors has taken over the administration of The Baileys Women’s Prize for Fiction from charity BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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#baileys women
#charity booktrust
Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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#marketing assistant
#leading academic
#professional publishers
#online books
Actress-turned-author Lena Dunham is trying her hand at writing fiction as she prepares to release a collection of short stories next year. Continue reading at Stuff
[ Stuff | 2016-08-31 00:00:00 UTC ]
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#fiction book
#short stories
After several years of angst over falling sales and shrinking fiction output, all sides seem to be looking forward at the 2016 American Christian Fiction Writer’s conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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#falling sales
Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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#overseas exhibitors
#business opportunities
Shelfie adds scientific publisher De Gruyter's catalogue of ebooks to its inventory of digital titles it can offer as bundled ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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#digital titles
The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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#huge shift
#english-language journals
#chinese publishers
The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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#post citing
#printed page
Beth Moore, the author of bestsellers ‘So Long, Insecurity’ and ‘Audacious,’ is breaking into Christian fiction with ‘The Undoing of Saint Silvanus.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
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#christian fiction
#beth moore
Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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#book fair
#tough market
JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
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#jk rowling
#harry potter
#eighth book
#two-part play
#best-selling author
When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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#facebook pages
#quarterly magazine
#guinea pig
Bloomsbury has signed a deal to publish children’s non-fiction with the Royal Botanic Gardens in Kew. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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#kew gardens
#publish children
With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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#growing number
Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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#independent publishers
#international market
#playing field
The Royal Society has revealed its six-strong shortlist for the Royal Society Insight Investment Science Book Prize 2016, five of which are published by independent presses. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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#indies strong
#royal society
#six-strong shortlist
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