With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with:
#digital space
#science fiction
An impressive array of fiction and nonfiction is on offer this year at Frankfurt Book Fair, as Canadian publishers' rights directors talk up their new books. The post Canadian Publishers’ Offers: New Fiction and Nonfiction at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#canadian publishers
#impressive array
The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full year
#biggest year
#7% increase
#sales continue
Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand director
Penguin Random House is publishing British astronaut Tim Peake's non-fiction debut, Hello, is this planet Earth? in November. Continue reading at The Bookseller
[ The Bookseller | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#planet earth
Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine partners
Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
Kensington Publishing Corp. will begin publishing science fiction and fantasy ebooks this fall with the launch of Rebel Base Books, a digital-only imprint to be overseen by editor Martin Biro. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this |
Clare Hey, editorial director at Simon & Schuster UK, is joining Orion Fiction as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#clare hey
Andrea Wulf has been named the 29th winner of the Royal Society Insight Investment Science Book Prize for her biography of Alexander von Humboldt, The Invention of Nature (John Murray), about an explorer, naturalist and foreign member of the Royal Society. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrea wulf
#royal society
To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
#dundurn press
#previous titles
The FTC is suing predatory journal publishing company, OMICS Group, for hiding fees and deceiving researchers. It's a first for the largely unregulated industry. The post The FTC Is Cracking Down on Predatory Science Journals appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-19 00:00:00 UTC ]
More news stories like this |
Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand director
#previously worked
#hit entertainment
#intellectual property
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flip side
#global head
#giving companies
Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian market
On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this |
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming days
#fourth time
#interesting things
#human connection
Hercule Poirot and Miss Marples are among golden age sleuths giving new inspiration to a genre tired of alcoholic divorcees and goth hackersForget domestic noir and put down all those books with “Girl” in the title. Crime fiction is turning back the clock to its golden age with a host of books... Continue reading at The Guardian
[ The Guardian | 2016-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#golden age
#grande dame
#sophie hannah
With two critically lauded novels under his belt, Irish author Donal Ryan returns with another scintillating tale, writes Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#donal ryan
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher