After developing mobile solutions for companies in healthcare, government and entertainment, KiwiTech now wants to help newspaper publishers with their mobile strategies. With headquarters in New York City and offices in San Francisco, Washington D.C ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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#mobile strategies
#newspaper publishers
Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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#publishing partners
#daily mail
#conde nast
#huffington post
#vox media
On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company
[ Fast Company | 2015-10-07 00:00:00 UTC ]
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#google announced
#prominent publishers
#largest source
#referral traffic
#online publishers
#fast-loading pages
#attractive option
The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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#missing piece
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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#ad network
#ad buys
#audience network
#ad units
#app developers
Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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#monetizing mobile
#dennis publishing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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#taco bell
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A New York court has ruled that two textbook authors can proceed with a class action case against Pearson Education for failing to pay proper royalties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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#pearson education
#york court
The former publisher of Penguin India, Chiki Sarkar, has founded her own publishing company, Juggernaut. Sarkar left Penguin Random House India in April this year and Juggernaut’s first 25 titles will be released in April next year. The company will publish in physical and digital, but with an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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#penguin india
#chiki sarkar
#reading experience
#book distribution
The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at Digiday
[ Digiday | 2015-09-22 00:00:00 UTC ]
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#mobile web
#monthly visitors
#report shows
#digital publishers
COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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#web pages
#fever pitch
#long-term damage
#media industries
According to a Pew survey released today, of those who have used a public library website in the past year, 50% accessed it using a mobile device, up from 39% in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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#pew survey
#mobile device
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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#sponsored articles
#todd haskell
#digital arm
#high quality
Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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#fantasy fiction
#lure readers
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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#latest sign
#$300 million
#tech companies
#stay ahead
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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#digital subscription
#digital subscriptions
#biggest hit
#entertainment weekly
#bloomberg businessweek
#bon apptit
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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#online publishers
#future growth
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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#industry average
#ad sales
#senior director
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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#post facebook
#mobile appeared
#biggest mistake
#distribution channel
#existing content
Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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#business initiative
Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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#ad business
#daily mail
#ad agency
#general manager
#stay afloat
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