In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand publishers’ presence on the app. Jacobs said he sees the platforms as complementary, while noting that Kik lets brands interact with users: “You’re not just in the traffic-driving business.” The post Kik joins Facebook in hunt for more publisher, brand deals appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-19 00:00:00 UTC ]
News tagged with:
#kik services
#media companies
Len Vlahos, a former president of the American Booksellers Association (ABA), has a UK publishing deal for his next children’s book, Life in a Fishbowl. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#len vlahos
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#making money
#chasing scale
Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#questions remain
Orion Publishing Group has appointed Emad Akhtar, senior commissioning editor at Michael Joseph, as publishing director for Orion Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#orion fiction
Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#asked publishers
#biggest challenges
#publishing summit
#biggest challenge
As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#publishing appeared
#audience development
#reader engagement
#content distribution
#union square
#sponsored content
Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
More news stories like this |
CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc america
#banner year
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#person familiar
#remains unclear
John Packard, publishing director of brands and licensing at Egmont, has struck a deal with The Walt Disney Company UK for Marvel author-led fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this |
Bonnier Publishing division IglooBooks has signed a publishing deal with Aardman for the Shaun the Sheep brand, as well as the new feature film Early Man. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing deal
Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#hiring writers
#tech giants
#competitive advantage
Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google search
#publishers focus
#super bowl
#renewed focus
Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russell brand
#publish guide
Amazon Publishing has acquired two new and unseen titles by the late novelist Catherine Cookson, including a memoir. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large publishers
#facebook content
#facebook appeared
#complicated relationship
#mixed feelings
#referral traffic
Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#measurement problem
#social giant
#sticking point
#subject matter
Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#pulling back
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steady stream
#months ago
Hachette Children’s Group is publishing a new book in the Rainbow Magic series inspired by the Toys AndMe YouTube channel, presented by child YouTuber Tiana. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children