Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-05-26 00:00:00 UTC ]
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The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
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This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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From Crain's New York Business: Dedicated to bringing international books to US readers, New Vessel Press is a self-funded independent publisher. The post New Vessel Press: When ‘Politicians Would Just As Soon Ignore the Rest of the World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-09 00:00:00 UTC ]
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Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget
[ Engadget | 2017-01-27 00:00:00 UTC ]
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In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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