To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian
[ The Guardian | 2020-06-11 12:06:20 UTC ]
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News Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-09 21:44:49 UTC ]
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Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian
[ The Guardian | 2020-06-09 09:47:40 UTC ]
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Louise Kennedy has made the six-strong shortlist for this year's Sunday Times Audible Short Story Award for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 17:27:57 UTC ]
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As thoughtful citizens we are hemmed in now by gigantic problems that appear as insoluble as they are menacing, so how pleasant it is to take an hour or two off to consider only the problem of the body that locked itself in its study and then used the telephone. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 01:33:09 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
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The COVID-19 pandemic has been devastating to several industries, and publishing has been no exception. Among those hardest hit have been titles serving local markets. With public spaces temporarily shutting down, regional titles have little leverage to sell advertising, and readers have little... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 16:08:28 UTC ]
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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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As soon as people discovered the pleasures of a diverting novel, some starchy scold swooped in to make them feel bad. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:00:00 UTC ]
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Lockdown Lit @ Lunch with Mary South and Erin Somers Tuesday, May 26, 2pm EDT Lockdown Lit @ Lunch, a new weekly salon that spotlights books published during the coronavirus pandemic, hosts Mary South (You Will Never Be Forgotten) and Erin Somers (Stay Up with Hugo Best) for brief readings and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-26 16:02:55 UTC ]
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Summer reading: Author Walter Thompson-Hernández joins Times readers June 24 to discuss the legacy of "The Compton Cowboys." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-21 14:00:06 UTC ]
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A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial... Continue reading at Digiday
[ Digiday | 2020-05-21 13:49:23 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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The British Book Awards, the annual celebration of the best books, bookshops and publishers, will return on 29th June with a virtual ceremony open to all. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 20:57:55 UTC ]
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