To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Ahead of a Chevalier's bookstore talk with Bradley Whitford, the "Handmaid's Tale" author talks about Ann Dowd, Zoom-worthy tops, dystopia and elections. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-14 14:00:45 UTC ]
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Gore Vidal’s “Hollywood” is finally getting the audiobook treatment, and not a moment too soon. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 12:00:00 UTC ]
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This year’s show floors have moved online as well, and some will be up through the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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This year’s bookseller shows are moving online, but still have plenty of author events, education, and exhibits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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In I Am Restored, the award-winning hip hop artist bares all his traumas and how he rediscovered his faith with a balance of therapy and theology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 15:08:29 UTC ]
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A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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Why aren’t there more Science Fiction Black writers? There aren’t because there aren’t. What we don’t see, we assume can’t be. What a destructive assumption. —Octavia E. Butler, in Octavia E. Butler: Telling My Stories. A small good thing amid the unrelenting horror: This week, almost fifty... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-03 16:37:21 UTC ]
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John Murray Press will publish Sally J Morgan's debut Toto Among the Murderers on its J M Originals list this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 18:06:05 UTC ]
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In terms of technology, we were lucky to be well set up for remote working: our company had already made sure we were equipped with the things we needed to work from home, so when it was announced that the office was closing, I was able to carry on and keep things moving. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 12:07:37 UTC ]
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Just a friendly reminder that tomorrow, August 29th, is Independent Bookstore Day. This year, the festivities will be both online and in-person at 600+ local bookstores around the country, starting tonight with a conversation between Mary Norris and Ann Goldstein about Elena Ferrante’s The Lying... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-28 17:01:59 UTC ]
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Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot
[ Book Riot | 2020-08-27 10:40:00 UTC ]
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UCLan Publishing's Hazel Holmes – who is part of the Rising Stars Class of 2020 and the founder of the Northern YA Literary Festival – shares her top tips for setting up your own event. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 22:02:58 UTC ]
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"ReBoot: Books, Business and Reading," a virtual conference aimed at preparing the publishing industry for 2021, has been set for October 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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Lee Child and Ian Rankin are among the authors featuring at this year's entirely virtual Bloody Scotland International Crime Writing Festival. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 03:20:07 UTC ]
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Libraries Connected has announced that author Lesley Pearse will launch its new series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 22:19:04 UTC ]
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Icon Books is set to publish Dr Joe Mulhall’s The Global Far Right: Its Rise and Our Future next year. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 22:57:23 UTC ]
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The Stratford-upon-Avon Literary Festival is hosting a one-off interview with Lee Child, ahead of the publication of his biography The Reacher Guy: The Authorised Biography of Lee Child (Constable) by Dr Heather Martin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 04:44:23 UTC ]
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Margaret Atwood is marking the paperback publication of her Booker-winning novel The Testaments (Chatto) with a live streamed event via Fane Online. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 15:53:40 UTC ]
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Alice Wong’s work as an activist, podcaster, writer, qualitative researcher, and editor is on full display in her new anthology Disability Visibility: First Person Stories from the Twenty-First Century. Her new anthology is an extension of the projects she’s become known when it comes to always... Continue reading at Electric Literature
[ Electric Literature | 2020-08-19 11:00:00 UTC ]
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