To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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She published her first book in her 40s and became the biggest selling author of the past decade in any genre – The Gruffalo alone has sold 13m copies. How did this former busker make it so big?The room where the children’s author Julia Donaldson writes – the heart of her vast picture book... Continue reading at The Guardian
[ The Guardian | 2020-12-17 06:00:31 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 21:14:32 UTC ]
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Nigel Jones, formerly of Ottakar's and the Totnes Bookshop, and his wife Claire Jones, a former W H Smith children's buyer, are to open their own independent bookshop in Totnes, two weeks before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 12:29:44 UTC ]
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Two recently published and appealingly idiosyncratic memoirs reflect this week’s autumnal spirit. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 14:00:00 UTC ]
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Real book tours aren’t practical during a pandemic, but the virtual kind might suit at least one author very nicely. Ernest Cline is showcasing his new novel Ready Player Two in a Roblox event, and it will appropriately include a treasure hunt. While... Continue reading at Engadget
[ Engadget | 2020-11-23 18:00:53 UTC ]
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Bodour Al Qasimi, founder of the UAE's Kalimat Group, has been confirmed as president-elect of the International Publishers Association (IPA), only the second woman to take on the role in the organisation's history. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 05:08:11 UTC ]
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Eileen Robinson and Move Books are inspiring middle graders to find joy in reading through diverse characters and exciting stories. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
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Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times
[ The New York Times | 2020-11-20 21:04:29 UTC ]
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Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation
[ The Conversation | 2020-11-20 16:53:51 UTC ]
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The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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The Nibbies has won Event of the Year at this year's Professional Publishers Association's Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 04:12:10 UTC ]
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Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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As Covid-19 cases surge, librarians are putting safety first and finding a path forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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According to UK study, just 5% of children’s books have black, Asian or minority ethnic protagonists – a small improvement from 1% in 2017Two years after the stark revelation that only 1% of British children’s books featured a main character who was black, Asian or minority ethnic, the... Continue reading at The Guardian
[ The Guardian | 2020-11-11 00:01:23 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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A Canadian author of fiction will be awarded $100,000 in the comfort of their own home tonight as the Scotiabank Giller Prize gala goes virtual this year. Continue reading at CBC
[ CBC | 2020-11-09 17:43:21 UTC ]
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