To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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ALA members whose jobs have been impacted by the pandemic can once again register for free, and a special code offers a break on Library Marketplace registrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 19:06:54 UTC ]
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The final six stories competing for the £30,000 Sunday Times Audible Short Story Award have been revealed, featuring British author Jonathan Gibbs and Scottish writer Rachael Fulton alongside four US writers. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 11:11:42 UTC ]
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I have known plenty of failure in my writing life. Inspired partly by Henry David Thoreau, I set out to be a writer after college. Which effectively meant that I worked part-time as a carpenter and bookseller for the next dozen years without publishing a word. My current day job is as a teacher... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-04 08:49:40 UTC ]
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Obama will close the 2021 ALA Annual Conference, which is virtual only, on Tuesday, June 29. He will appear in conversation with Lonnie G. Bunch III, the 14th secretary of the Smithsonian and first African American appointed to the role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-02 04:00:00 UTC ]
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National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-27 20:58:15 UTC ]
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The author speaks with Emirates Airline Festival of Literature director Ahlam Bolooki, asserting 'You don't have to write every day.' The post Author Tayari Jones on Timing at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-26 14:44:41 UTC ]
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For the second year in a row, the in-person Bologna Children’s Book Fair has been canceled and replaced with a virtual event, which this year runs June 14–17. In addition to its usual children's programs, organizers have added other events led by a track for general trade professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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The Bradford Literature Festival will return from 25th June to 4th July with a mix of live and free online events including appearances from Caitlin Moran, A A Dhand, Jacqueline Wilson and Michael Rosen. Continue reading at The Bookseller
[ The Bookseller | 2021-05-17 06:32:50 UTC ]
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Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Bath Spa University and the Society of Young Publishers South West are hosting the virtual Publishing for Everyone conference on Saturday (15th May) featuring agent Natalie Jerome’s insights on building a career outside London. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 16:06:35 UTC ]
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The shift to virtual author events during the pandemic has prompted booksellers and publishers to put together events for overseas authors who would not traditionally tour the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Williams Collins has pre-empted a memoir by political columnist and commentator Daniel Finkelstein uncovering his family’s devastating experiences of persecution during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 16:01:10 UTC ]
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Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
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American authors dominate the 2021 longlist for the Sunday Times Audible Short Story Award, the world’s richest short story prize with £30,000 for the winner. Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 18:26:14 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
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Want to read what everyone else is reading? MarketWatch reports that in honor of World Book Day, Amazon has released a list of their 50 overall bestselling books in the U.S. (at least in the 27 years since their launch in 1994). Of course, not everyone buys their books on Amazon (may we suggest... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-23 16:45:58 UTC ]
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