To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Much of the discussion during GLIBA's annual membership meeting, held virtually, centered upon upcoming in-person gatherings. GLIBA also reported a spike in new members, with 205 stores, the highest in many years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Nancy Pearl, possibly America’s best-known librarian and recommender of books, shares her thoughts on choosing what to read, and when to stop reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post
[ The Washington Post | 2021-11-16 11:00:00 UTC ]
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Ahead of Hay Festival Winter Weekend, organisers have released five free “Winter Warmer” events online, featuring Booker Prize winner Damon Galgut, novelist Matt Haig, cognitive psychologist Steven Pinker, environmentalist Bill McKibben and writer Siri Hustvedt. Continue reading at The Bookseller
[ The Bookseller | 2021-11-15 21:17:16 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Creative writing charity Arvon has appointed Rachel Long as its first virtual writer in residence for its online programme, Arvon at Home. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 00:33:48 UTC ]
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The award-winning author of 'Arc of Justice' talks about his new book, 'The Shattering,' and how he came to write history for people like his father. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-25 13:00:08 UTC ]
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The trade days are winding down at the 2021 Frankfurter Buchmesse after meetings, reunions, industry discussions, and Canada as Guest of Honor. The post Photos from Frankfurt 2021: Events, Meetings, Guests of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 11:34:50 UTC ]
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The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times
[ The New York Times | 2021-10-21 14:55:10 UTC ]
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Lucy Caldwell has won the BBC National Short Story Award with Cambridge University, a prize she has been nominated for three times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 02:07:31 UTC ]
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Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times
[ The New York Times | 2021-10-14 12:08:45 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 15:34:41 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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Love listening to audiobooks at 1.25 or 1.5 or even 2 times the speed? Here's your challenge to slow down and listen with intention. Continue reading at Book Riot
[ Book Riot | 2021-10-04 10:39:00 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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