Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with: #media companies

Other Publishing stories related to: 'Is It Time to Take Advantage of Virtual Events?'


Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies


Your guide to free virtual literary events this November.

We love to be active and engaged members of the literary community. We also love to not leave our bed. Now you can do both! * 2022 Brooklyn Public Library Book Prize Celebration November 2 @ 7pm EST Hosted by Isaac Fitzgerald, this event will celebrate the winners of this year’s BPL Book Prize... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-02 13:30:38 UTC ]
More news stories like this | News stories tagged with: #literary community #isaac fitzgerald #book prize


Video: From Barack Obama to Billie Jean King, L.A. Times Book Club looks back on an eventful 2021

The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
More news stories like this | News stories tagged with: #barack obama #times book


Celebrate the Book Review's 125th Anniversary: A Times Event

On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times

[ The New York Times | 2021-10-07 16:09:57 UTC ]
More news stories like this | News stories tagged with: #book review #125th anniversary #special guests #times book


10th anniversary of ISNI marked with virtual event

The 10th anniversary of the International Standard Name Identifier (ISNI) will be celebrated with the ISNI International Agency’s first ever international event this September.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-11 17:06:16 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #virtual event #international standard #international event


How We Planned Our Very First Virtual Bookstore Event in a Matter of Hours

One of the biggest books of this past plague year was Erik Larson’s The Splendid and the Vile. The success of the book is no surprise, Larson’s books are perennial bestsellers and he’s a hell of a storyteller. But the core narrative, the perseverance of the British people in the face of Nazi... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-12 09:50:38 UTC ]
More news stories like this | News stories tagged with: #biggest books #erik larson #british people #bookstore


Springboard: trade bodies, agencies and publishers line up virtual events to plug book fair gap

With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller

[ The Bookseller | 2021-03-06 02:57:17 UTC ]
More news stories like this | News stories tagged with: #trade bodies #virtual events #physical event #bologna book #book fair


2021 WonderCon, San Diego Comic-Con Stay Virtual; CCI Plans November In-Person Event

Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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Your Week in Virtual Book Events, March 1st to March 7th

Happily Ever Afters: An Evening with Elise Bryant Monday, March 1st, 7:00pm EST Cafe con Libros welcomes debut novelist Elise Bryant in celebration of the recent publication of her book, Happily Ever Afters. She will be joined in conversation by bookseller Tyrinne Lewis. Free, via Crowdcast. The... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-01 09:48:56 UTC ]
More news stories like this | News stories tagged with: #march 1st #march 7th #recent publication #bookseller


Your Week in Virtual Book Events, Feb. 22nd to Feb. 28th

Ten Evenings with Karen Russell Monday, February 22, All-day  As part of the Pittsburgh Arts and Lectures series, bestselling author and Pulitzer Prize Finalist Karen Russell will discuss her newest collection, Orange World. Buy a virtual pass to watch anytime online for one week at $15 per... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-22 09:48:10 UTC ]
More news stories like this | News stories tagged with: #ten evenings #pittsburgh arts #lectures series #newest collection #virtual pass #pulitzer prize #bestselling author


Your Week in Virtual Book Events, Jan. 25th-Jan. 31st

Hay Festival — Cartagena, Colombia Digital 2021 Monday, January 25th – Sunday, January 31st Hay Festival Cartegena de Indias 2021 is a free, digital literary festival celebrating global literary stars, Nobel Prize-winners and internationally acclaimed performers leading a line-up that... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 09:48:44 UTC ]
More news stories like this | News stories tagged with: #january 25th #ten days #literary festival


Your Week in Virtual Book Events, Jan. 18th to Jan. 24th

Ten Evenings: David Treuer Monday, January 18th, all-day As part of the Pittsburgh Arts and Lectures series, Ojibwe author David Treuer will discuss his most recent book combining history and memoir, The Heartbeat of Wounded Knee: Native America from 1890 to the Present. Buy a virtual pass to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-19 09:48:57 UTC ]
More news stories like this | News stories tagged with: #ten evenings #pittsburgh arts #lectures series #virtual pass


More virtual book events should be variety shows!

Ryan Chapman (erstwhile host of Nerd Jeopardy, back episodes of which you can enjoy here) is launching the paperback edition of his novel, Riots I Have Known, tonight, and as a veteran showman of the literary world, Chapman has decided to put together something a little different. Tonight’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 20:04:37 UTC ]
More news stories like this | News stories tagged with: #nerd jeopardy #paperback edition #literary world #literary hub


Your Week in Virtual Book Events, Nov. 16th to Nov. 22nd

Miami Book Fair Online Sunday, November 15 – Monday, November 23rd The Miami Book Fair is virtual this year, with all free and on demand content available starting November 15th. More than 300 authors in conversation will be streaming including, but not limited to Margaret Atwood (Dearly), Kwame... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-16 09:48:10 UTC ]
More news stories like this | News stories tagged with: #kwame alexander #literary hub #book fair


In Virtual Event, Bouchercon 2020 Picks Year's Best

Among Bouchercon's top mystery writers this year were Hank Phillippi Ryan, winner of Best Novel for 'The Murder List' (Forge), and Tara Laskowski, whose 'One Night Gone' (Graydon House) was named Best First Novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual event #graydon house


Your Week in Virtual Book Events, Oct. 12th to 18th

Books Beneath the Bridge: Greenlight Poetry Salon Monday, October 12, 7pm EDT For the eighth season of Books Beneath the Bridge, a literature series hosted by the Brooklyn Bridge Park, Greenlight Bookstore will be hosting a virtual edition of their quarterly Poetry Salon, hosted and curated by... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-12 10:00:38 UTC ]
More news stories like this | News stories tagged with: #bookstore


Pros and Cons of Virtual Events Weighed by Publishers, Booksellers

Three representatives from major publishing companies discussed the logistics of sponsoring virtual author events and best practices with Midwest booksellers on a September 8 panel that is part of the Heartland Fall Forum program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #midwest booksellers #major publishing


New York Comic Con 2020 Canceled, Switches to Virtual Event

ReedPop, organizer of New York Comic Con, scheduled to be held October 8-11 at the Javits Convention Center, has canceled the annual in-person 2020 event and plans to partner with YouTube to produce an all-digital version of the giant pop culture convention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
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Smith, Ottolenghi and Moran appear at Penguin Live virtual events

Penguin has announced a series of virtual, live events featuring guests including Zadie Smith, Yotam Ottolenghi, Caitlin Moran and Jeremiah Emmanuel.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 05:28:30 UTC ]
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It’s Time to Radically Rethink Online Book Events

Before the stay-at-home orders came down in Baltimore, the last thing I did in person was participate in a panel conversation about—ironically—“art and the apocalypse.” In retrospect, we should have cancelled, but the threat in Maryland still felt surreal; those were the days when it seemed like... Continue reading at Electric Literature

[ Electric Literature | 2020-07-28 11:00:00 UTC ]
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