To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The shortlist for the 2021 Sunday Times Charlotte Aitken Trust award includes poetry, nonfiction, and three novels. The post The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-25 12:58:34 UTC ]
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The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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Comma Press' virtual conference, Manchester in Translation, is to return next month, offering skills and advice to aspiring translators in the north of England and beyond. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 19:14:48 UTC ]
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For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 08:33:40 UTC ]
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If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 13:14:03 UTC ]
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Science fiction is full of computer programmes and androids who fall afoul of the plots of some of Shakespeare’s most brutal tragedies. Continue reading at The Conversation
[ The Conversation | 2022-01-14 13:00:02 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot
[ Book Riot | 2022-01-03 15:52:45 UTC ]
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The author, who died Thursday, produced decades' worth of memorable work. Here's our guide to starting — or continuing — your Didion journey. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-23 21:24:38 UTC ]
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Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 08:28:44 UTC ]
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Canongate has landed James Crawford's The Edge of the Plain, a blend of history, travel writing and reportage tracing the evolution and cultural significance of land borders. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 20:30:23 UTC ]
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Novelist Ann Patchett will be in conversation with columnist Steve Lopez tonight at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-10 00:05:08 UTC ]
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Mr. Men Little Miss, the children’s book series created by Roger Hargreaves, turns 50 this year. Continue reading at The New York Times
[ The New York Times | 2021-12-08 10:00:15 UTC ]
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Agatha Christie, the Queen of Mystery, is the best-selling novelist of all time. What makes her work so timeless? Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:40:00 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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The translation of Deceit by ‘groundbreaking’ author Yuri Felsen, who died in Auschwitz in 1943, is set to come out next MayThe debut novel by Yuri Felsen, an author once regarded as the “Russian Proust” whose work has been forgotten since he died in Auschwitz in 1943, is set to be published in... Continue reading at The Guardian
[ The Guardian | 2021-12-01 14:12:48 UTC ]
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Literary imprint and film production company Cheerio is hosting a free two-day Francis Bacon exhibition featuring a live poetry showcase, alongside a ticketed in conversation event with Dolly Alderton and author James Birch (pictured). Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 19:55:34 UTC ]
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