Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with: #media companies

Other Publishing stories related to: 'Is It Time to Take Advantage of Virtual Events?'


Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
More news stories like this | News stories tagged with: #18th year #book of the year


Two-Time Booker Winner Hilary Mantel Dies at 70

Mantel, whose bestselling trilogy on the life of Thomas Cromwell earned her critical acclaim and three bestsellers, died on September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling trilogy #critical acclaim


Time-Tested Kids’ Religious Titles

'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious titles


Are we ready to poke fun at pandemic times? Christopher Buckley is.

Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post

[ The Washington Post | 2022-09-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #christopher buckley #pandemic times #takes aim


How to watch chef Keith Corbin discuss 'California Soul' at the L.A. Times Book Club

Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
More news stories like this | News stories tagged with: #times book


The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #cost $70 #usual $100 #nielsen


Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with: #nielsen data #summer olympics #significant milestone #tv providers #nielsen


Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen


Here are the meanest lines from the Times review of Jared Kushner’s book.

The first major review for Breaking History—odious lickspittle Jared Kushner’s memoir about his tenure at the Trump White House—has dropped, and it is a doozy. Published by Broadside Books (a lamentable neocon imprint of Harper Collins which boasts a stable full of prize grievance ponies like... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-17 15:19:36 UTC ]
More news stories like this | News stories tagged with: #jared kushner #major review #broadside books #harper collins #memoir


20 of the Best Book Series of All Time

Is there anything better than a series that has you immediately reaching for the next book? The best book series of all time deliver. Continue reading at Book Riot

[ Book Riot | 2022-08-04 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book series


Gilbert Cruz Named New York Times Books Editor

Mr. Cruz has been the Culture editor at The Times since January 2018, leading coverage of arts and culture. Continue reading at The New York Times

[ The New York Times | 2022-07-28 22:22:00 UTC ]
More news stories like this | News stories tagged with: #books editor


How to watch actor Jennifer Grey at the L.A. Times Book Club

Jennifer Grey discusses her bestselling memoir, "Out of the Corner," and the "Dirty Dancing" sequel. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-27 22:08:56 UTC ]
More news stories like this | News stories tagged with: #bestselling memoir #dirty dancing #times book


Relationships are complicated. I learned it's OK to keep secrets for a time

Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC

[ CBC | 2022-07-26 08:00:00 UTC ]
More news stories like this | News stories tagged with: #significant development #pearson


Jane Austen’s ‘Persuasion’ is having a moment. It’s about time.

The Netflix adaptation is yet more proof of the long-overlooked novel's newfound popularity. Continue reading at The Washington Post

[ The Washington Post | 2022-07-14 12:00:30 UTC ]
More news stories like this | News stories tagged with: #jane austen #netflix adaptation


E3 2023 will be run by the team behind the PAX gaming events

The folks in charge of some of the biggest gaming events in the US will now be running the biggest one of them all. ReedPop, organizers of the various PAX events, as well as New York Comic Con and Star Wars Celebration, has been tapped to produce next year’s E3. In a statement, the Electronic... Continue reading at Engadget

[ Engadget | 2022-07-08 08:31:44 UTC ]
More news stories like this | News stories tagged with: #long-awaited return #hybrid event #gaming industry #comic con


How to Create a Virtual Book Club — or Revive One that’s Languishing

Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot

[ Book Riot | 2022-06-30 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book club


Revisiting Justice Stephen Breyer’s Curious (and Strangely Timed) Defense of the Court

In a book published last year, Breyer depicted the Supreme Court as an apolitical institution that sticks to its guiding principles. Continue reading at The New York Times

[ The New York Times | 2022-06-29 21:40:47 UTC ]
More news stories like this | News stories tagged with: #supreme court #book published


Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with: #big rule #reading time


Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with: #big rule #reading time


Amazon Prime Day 2022: Everything you need to know about Amazon’s shopping event

Life is picking back up old rhythms: Prime Day, Amazon’s summer shopping event, is returning to its usual mid-July period. This eighth blowout of nonstop deals will start at midnight Pacific Time on July 12 and end on July 13, and Amazon has already promised some juicy freebies as part of the... Continue reading at PC World

[ PC World | 2022-06-17 00:30:49 UTC ]
More news stories like this | News stories tagged with: #low prices #guardian reported #long shot #kindle