To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Let's talk about great book titles. But in order to find out what makes a good book title, let's first explore the worst book titles. Continue reading at Book Riot
[ Book Riot | 2023-01-03 11:36:00 UTC ]
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Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
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Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC
[ CBC | 2022-12-13 09:00:00 UTC ]
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The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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Contemporary global crises affected the writing and production of Katherine Marsh's newest middle-grade novel, inspired by her Ukrainian family history, in unexpected ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-06 05:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 09:52:06 UTC ]
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The New York Times just released their Best Books of 2022. How much does it overlap with the bestselling books of the year? Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:40:00 UTC ]
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In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times
[ The New York Times | 2022-11-19 10:00:26 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian
[ The Guardian | 2022-11-18 07:59:05 UTC ]
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Lately, we’ve been writing a lot about the relentless attacks on libraries by craven gangs of “concerned parents” mobilized by Republican rhetoric and Facebook, so today it’s my pleasure to shine the light on some more fun library news. For the past month, in honor of its 125th birthday, the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-14 15:09:34 UTC ]
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Dallas, Texas’s Deep Vellum Publishing has had an extraordinary year, relaunching Dalkey Archive Press and publishing Ukrainian writer Andrei Kurkov's 'Grey Bees' just as Russia invaded Ukraine. We spoke with publisher Will Evans and this and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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The non-profit, independent publisher Sandorf Passage launched in late 2020 with a focus on publishing works in translation from Eastern European authors and sociopolitical and wartime books in particular. We spoke with Buzz Poole, the publisher, about how the press is developing and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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We speak with Ben Schrank, the former head of Henry Holt and now head of upstart publisher Astra House, about the latest developments at the press and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek
[ AdWeek | 2022-10-17 11:14:16 UTC ]
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The Southern Independent Booksellers Alliance held a virtual annual meeting and town hall Tuesday, with SIBA leadership demonstrating that the organization is adapting well to the post-pandemic industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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The organization of Germany's publishers and booksellers is highlighting several timely events at Frankfurter Buchmesse. The post Germany’s Börsenverein Lists Events for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-10 20:51:10 UTC ]
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