To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
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The most influential manga of all time is the culmination of centuries of early Japanese art and emerged from the post-war era. Continue reading at Book Riot
[ Book Riot | 2023-04-26 10:32:00 UTC ]
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At an American Booksellers for Free Expression session, panelists discussed different approaches booksellers can take to fight book bans. Among the ideas floated were outreach to government officials, creating library-style “request for reconsideration of materials forms,” and improving Banned... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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The 43nd annual Los Angeles Times Book Prizes were awarded tonight at the University of Southern California's Bovard Auditorium. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-22 04:49:44 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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Join our community book club. Our mission is to get Southern California reading and talking. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-13 19:22:10 UTC ]
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Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian
[ The Guardian | 2023-04-13 17:21:33 UTC ]
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La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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The Geneva-based International Publishers Association is represented by speakers in a number of London Book Fair events. The post London Book Fair: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
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Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
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At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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The world's largest international book publishing trade show opens its 75th iteration with 'Chronicles' of its past right up to this year. The post The 75th Frankfurter Buchmesse: A Time Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-15 14:07:57 UTC ]
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The International Publishers Association leadership will be at Bologna Children's Book Fair in a series of high-profile events. The post IPA’s Events Lineup at Bologna Children’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-02 17:05:56 UTC ]
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The Los Angeles Times Book Prizes recognize works in 12 categories, with winners to be announced at USC in person on April 21. James Ellroy will receive a lifetime achievement prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-22 15:00:07 UTC ]
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Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget
[ Engadget | 2023-02-22 11:58:13 UTC ]
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The Sunday Times Charlotte Aitken Young Writer of the Year Award is given annually to the best work of fiction, non-fiction or poetry by a British or Irish author of 35 or under. Here at the British Council, we're proud to work with the Prize to support the selected writers early in their... Continue reading at British Council global
[ British Council global | 2023-02-13 14:40:41 UTC ]
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The author of “How to Sell a Haunted House” learned the hard way that standing at the front of a mostly empty bookstore is no fun. Continue reading at The New York Times
[ The New York Times | 2023-02-09 10:00:26 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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