To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Take a tour of one of the biggest libraries in Cambridge without leaving your home. Head on down to Newnham College with us. Continue reading at Book Riot
[ Book Riot | 2020-11-09 11:30:00 UTC ]
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Like many of you, last week was spent with interrupted sleep, a constant eye on US news channels and fingers crossed. This weekend brought with it the news that, subject to legal challenge, Joe Biden will become the 46th President of the United States. Putting the politics briefly to one side,... Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 05:21:20 UTC ]
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Writers stuck at home during the pandemic can either binge more Netflix or get down to work Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature
[ Electric Literature | 2020-11-02 12:00:33 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:18:24 UTC ]
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A Norwich indie has opened up a completely virtual version of its bookshop, in what its owners are calling a world first. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:14:23 UTC ]
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Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot
[ Book Riot | 2020-10-23 10:34:00 UTC ]
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With this fall’s all-online regional trade shows behind them, booksellers are hoping for a return to in-person events next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Helena Andrews-Dyer and R. Eric Thomas look at the long career of the congresswoman turned social media darling. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 13:07:36 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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The Booker Prize will showcase its shortlisted authors with appearances via “Front Row”, social media and Guardian Live alongside readings from the Old Vic on the big night. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 04:23:16 UTC ]
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Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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In the absence of in-person book fair meetings, literary agents are hosting webinars to pitch titles at the 2020 Frankfurt Book Fair. The post Frankfurt Events: Riky Stock’s Agent Webinar Picks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 23:08:52 UTC ]
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The new photo book Overview Timelapse shows the startling ways humanity is changing the planet, from lithium mines to the ravages of climate change. Continue reading at Wired
[ Wired | 2020-10-14 12:00:00 UTC ]
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“Is This Anything?” is not a traditional memoir, but it does offer insights into Seinfeld’s personal history. Continue reading at The Washington Post
[ The Washington Post | 2020-10-13 12:00:00 UTC ]
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Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot
[ Book Riot | 2020-10-12 10:30:00 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Bärbel Becker’s selection of events at the 2020 Frankfurt Book Fair, ranging from rights presentations to book prize ceremonies and introductions to international literature. By Hannah Johnson | @hannahsjohnson Noteworthy Sessions in and Around the Trade Show ublishing Perspectives has asked... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:08:45 UTC ]
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