Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at 'Media Week'

[ Media Week | 2020-10-12 09:21:30 UTC ]
News tagged with: #digital media

Other news stories related to: "Time to look at digital media through 'hot' and 'cold' channels"


Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
More news stories like this | News stories tagged with: #digital media


How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #brick-and-mortar stores


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #digital media #daily basis #revenue streams


Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday

[ Digiday | 2024-05-14 18:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media #interactive storytelling


Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | News stories tagged with: #digital media #company claims


Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #digital media #meteoric rise #vice media


Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday

[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #media briefing


Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #media companies #media briefing


Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digital marketing


Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with: #digital media


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #digital media #supply-chain issues


‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
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‘It’s been tight for us’: Why local media company Spirited Media ran out of time

The local news publisher couldn't find enough takers to complete a $1.5 million Series B round of funding. The post ‘It’s been tight for us’: Why local media company Spirited Media ran out of time appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-07 00:00:00 UTC ]
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An Old Media Veteran Goes Digital at Glam Media

Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD

[ AllThingsD | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce tuesday #glam media


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | News stories tagged with: #digital media #media outlets #big guns


All the times Sally Rooney was saner than Book Media.

It’s delightful, on the one hand, to have a feverish Book Event. I’m as excited as anyone that we’re doing midnight release parties for literary fiction in the year of our lord 2024. That said, we need to talk about the Rooneyverse. This week, we’re getting a novel—Intermezzo—from Sally Rooney,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-23 13:55:56 UTC ]
More news stories like this | News stories tagged with: #literary fiction #sally rooney


DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday

[ Digiday | 2024-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media