To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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The novel, about a family that gives up modern conveniences to live in the woods, is a brutal, beguiling fairy tale about humanity. Continue reading at The Washington Post
[ The Washington Post | 2020-08-17 16:10:42 UTC ]
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Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot
[ Book Riot | 2020-08-14 10:37:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-07-31 10:30:00 UTC ]
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The 15th Annual Brooklyn Book Festival, which will take place September 28-October 5 this year, will be held entirely virtually due to pandemic-related restrictions on public gatherings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-30 04:00:00 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women 2020, while its Gender Balance Network has won Employee Network Group of the Year (Private Sector) at the Employers Network for Equality & Inclusion (ENEI) Awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 15:13:59 UTC ]
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Richard Barrios’s new book delves into the history of the film adaptation that did boffo business and won multiple Oscars. Continue reading at The Washington Post
[ The Washington Post | 2020-07-29 13:56:23 UTC ]
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Should I keep the first edition or the fine dust jacket? Deciding what books should stay or go is more art than science. Continue reading at The Washington Post
[ The Washington Post | 2020-07-29 12:00:00 UTC ]
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Netflix's German science fiction series stuck the landing in its third and final season. Continue reading at Wired
[ Wired | 2020-07-24 16:00:00 UTC ]
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Wimbledon BookFest is running a live, physical event in September, featuring a keynote speech from Matthew Syed. Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 04:28:36 UTC ]
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The Global Licensing Group has canceled the live version of its London-based Brand Licensing Europe trade show, scheduled for October. Instead, it is launching a global, month-long, virtual Festival of Licensing from October 6-29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
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The 40th annual Los Angeles Times Book Prizes were announced today on Twitter. The prizes are given in 12 categories, and titles from Penguin Random House took home six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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Author Gill Lewis has been shortlisted for a fifth time in the Little Rebels Award's eight-year history for The Closest Thing to Flying (OUP). Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 03:33:09 UTC ]
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A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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This year's National Book Awards ceremony, which is typically a glittery black-tie ball at Cipriani Wall Street in lower Manhattan, will instead be a virtual event, hosted online on November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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The power of licensing to help consumers through societal change was one theme that came up often in the keynote presentations and educational panels that were a central component of Licensing Week Virtual, the digital replacement for this year's canceled Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-07 04:00:00 UTC ]
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Niamh Campbell has been awarded the Sunday Times Audible Short Story Award for her "original and touching" piece "Love Many". Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 16:30:36 UTC ]
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Waterstones Children’s Laureate Cressida Cowell is running a virtual “Summer Camp” for youngsters featuring guest authors and illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 10:46:08 UTC ]
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Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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