To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The British Book Awards, the annual celebration of the best books, bookshops and publishers, will return on 29th June with a virtual ceremony open to all. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 20:57:55 UTC ]
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"Hollywood Park," a new memoir from the frontman for the Airborne Toxic Event, recounts his childhood in L.A.'s Synanon cult — and his recovery. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-20 16:33:40 UTC ]
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Emily St. John Mandel, author of the pandemic bestseller "Station Eleven," discusses her novels with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-19 23:03:32 UTC ]
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Emma Straub and her husband own Books Are Magic, an independent bookstore in Brooklyn, New York. Four years ago, Judy Blume and her husband, George Cooper, longing for a bookstore in Key West where they live, founded the independent, non-profit Books & Books @ The Studios. Tonight, the two... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-18 21:00:58 UTC ]
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Laing champions the very attempt on the part of artists to make a dent in the collective consciousness. Continue reading at The Washington Post
[ The Washington Post | 2020-05-18 12:00:00 UTC ]
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#olivia laing
Pan Mac authors will embark on a 10-day virtual tour of high street bookshops this month with writers including Kate Mosse, Ann Cleeves and Prue Leith focusing on stores that mean something to them personally. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 12:59:10 UTC ]
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#support bookshops
#ann cleeves
Eoin Colfer, author of the Artemis Fowl series, will be the keynote speaker at the virtual Writers' Weekend, a four-day conference that will now be live streamed from 9th-12th July. Continue reading at The Bookseller
[ The Bookseller | 2020-05-15 23:55:15 UTC ]
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Ryan Chapman hosts Nerd Jeopardy, the online literary game show. Tonight Ryan is joined by Kristen Arnett, author of Mostly Dead Things, and Katie Whittemore, translator of Sara Mesa’s Four by Four. This week’s indie bookstore spotlight is on Magers & Quinn. Sign up for next week, May 20,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
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For poets, springtime is especially sacred. With big book releases, National Poetry Month, and the conclusion of the slam season, there is so much for readers and writers to look forward to. Then came the coronavirus pandemic. We’ve seen readings canceled, book tours halted and budgets slashed.... Continue reading at Electric Literature
[ Electric Literature | 2020-05-08 11:00:00 UTC ]
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On April 1st, I sent the final draft of my book, a memoir that revolves around my relationship with my cartoonist grandfather, to my editor. It was also on this day that there were nearly one million confirmed COVID-19 cases worldwide, almost 50,000 deaths, and thousands of overwhelmed... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-07 08:48:18 UTC ]
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Reedpop has announced two new virtual events taking place this month: BookExpo Online, to be held May 26–29, and BookConline, to be held May 30 and 31. Both will take place on Facebook and be free and open to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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Deborah Moggach’s The Carer (Tinder Press) been optioned by Noho Films & TV. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 00:55:29 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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Lookout Books, a teaching press housed at the University of North Carolina-Wilmington, is partnering with indies to provide students and others with virtual bookstore backgrounds to maintain confidentiality during video calls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-06 04:00:00 UTC ]
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The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:16:49 UTC ]
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April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 04:49:45 UTC ]
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Roddy Doyle and Joseph O'Neill have been longlisted for the £30,000 Sunday Times Audible Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2020-05-02 23:49:24 UTC ]
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#roddy doyle
Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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At a Google Hangouts Meet this week a question was asked by one of the participants. ‘Can objects be made sentient through this technology?’ Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 15:54:59 UTC ]
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Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times
[ The New York Times | 2020-04-28 09:00:19 UTC ]
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#cookbook