To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The author of "The Topeka School," winner of the 2019 Times Book Prize for fiction, speaks on poetry, debate, citizenship and crisis homeschooling. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 15:30:20 UTC ]
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As the country shelters in place during the COVID-19 crisis, the Los Angeles Times unveiled the winners of its 40th Annual Book Prizes on Twitter this morning, among them Marlon James, Ilya Kaminsky, and Ben Lerner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Laura Summers, creator of BookMachine, explains how skill swapping can build connections for self-employed publishing people during the lockdown Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 13:43:15 UTC ]
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Even when shuttered by the coronavirus pandemic, libraries are coming up with creative ways to serve their communities. On March 16, the El Dorado County Library in California closed its doors to patrons after a state-wide stay-at-home order. But that hasn’t stopped the library, which serves... Continue reading at Fast Company
[ Fast Company | 2020-04-15 07:00:32 UTC ]
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Independent Bookstore Day has been rescheduled for August 29 from its original date next week. In lieu of postponing the event entirely, organizers are hosting what they call a virtual party, and are working with stores on promotions to run all next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
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‘There was something Shakespearean about imperious men going down on you: the mighty have fallen.’ An extract from Naoise Dolan’s debut novel Exciting Times. The post Exciting Times appeared first on Granta. Continue reading at Granta
[ Granta | 2020-04-14 08:55:03 UTC ]
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After initially postponing this year's BookExpo and BookCon from their original May 27-31 dates to July 22-26, Reedpop has canceled both events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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San Francisco's City Lights raised nearly half a million dollars on GoFundMe. The money was necessary to cover short term costs and buy time to form a viable strategic and succession plan for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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The Great Lakes Independent Booksellers Association and Midwest Independent Booksellers Association are both stepping up efforts to keep members in their far-flung regions connected with weekly Zoom conference calls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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In response to the pandemic, literary organizations in the U.K and the United Arab Emirates are launching virtual book festivals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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In a virtual meet-up, "Almost Home" author Fanny Singer and mother and famed chef Alice Waters join book club readers April 21 for a kitchen conversation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 20:33:16 UTC ]
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The bestselling crime novelist plans a virtual book tour for his new title, "Broken," as the coronavirus keeps him home in Southern California. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 15:00:38 UTC ]
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The Independent Publishers Guild will host a virtual conference for its members in June. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 03:31:15 UTC ]
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Blackwell's is hosting a virtual festival to continue its author events programme while the nation is under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 00:25:56 UTC ]
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#WeLoveBookstores, a slate of virtual literary events to support Bay Area independent bookstores during the Covid-19 crisis, will kick off April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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BookCon will hold a virtual day-long reading series on Saturday, April 11, from 12:00 p.m. to 8:00 p.m. ET, as part of its new BookCon Virtual Author Tour Series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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