To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The Geneva-based International Publishers Association is engaged in several presentations at London Book Fair in March, with emphasis on issues of diversity, copyright, and the freedom to publish. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Paying the Price’ s publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-20 11:30:30 UTC ]
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It’s an exciting year for the Los Angeles Times Book Prizes! This will be its 40th year of celebrating the literary community. The Times announced their 2019 Book Prize finalists today; the winners will be announced at a ceremony in Los Angeles on April 17th. Additionally, bestselling crime... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-19 17:41:26 UTC ]
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The 2019 Los Angeles Times Book Prizes honor crime novelist Walter Mosley for lifetime achievement. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-19 14:00:25 UTC ]
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1001 Stories: UAE Writers on Arabic Literature Today Tuesday 10 March 2019| 19.15-20.30Knowledge Centre, The British Library, 96 Euston Road, London, NW1 2DB An evening with three writers from the United Arab Emirates to chime with this year's London Book Fair Sharjah Focus. Hear how writers in... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
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Cultural Cross Sections Alice-Catherine Carls Pachamama / Pichincha / Photo by Scipio Rocío Durán-Barba / Photo by Stephen Carls Rocío Durán-Barba is one of the most important voices of Latin American literature today. The author of more than fifty... Continue reading at World Literature Today
[ World Literature Today | 2020-02-13 15:00:14 UTC ]
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Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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Los Angeles Review of Books editor Tom Lutz talks about "Born Slippy," his first novel, and why the city should have a more vibrant book publishing industry Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-09 15:00:03 UTC ]
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5 books events in L.A. the week of Feb. 8, including Lidia Yuknavitch, Diane Ravitch, and surf photography Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-07 21:50:44 UTC ]
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President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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The novel seems less shocking than strikingly woke, given that its themes include disability, sexual preference, radical politics and the subtleties of racial identity. Continue reading at The Washington Post
[ The Washington Post | 2020-02-05 17:04:31 UTC ]
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The novel seems less shocking than strikingly woke, given that its themes include disability, sexual preference, radical politics and the subtleties of racial identity. Continue reading at The Washington Post
[ The Washington Post | 2020-02-05 17:04:31 UTC ]
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In her relentlessly linear narrative of more than 60 years of Spanish and Chilean history, Allende takes great pains to describe the real, lived effects of two dictatorships. Continue reading at The Washington Post
[ The Washington Post | 2020-01-23 13:50:56 UTC ]
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Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget
[ Engadget | 2020-01-23 13:44:00 UTC ]
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The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 19:59:44 UTC ]
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Charlie Mackesy’s “The Boy, the Mole, the Fox and the Horse” began as a beloved Instagram account. Continue reading at The Washington Post
[ The Washington Post | 2020-01-15 13:00:00 UTC ]
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How fiction and nonfiction writers have been affected by political turmoil in the U.S. and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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The Legend Times group has launched a new publisher called Hero, specialising in "inspirational and thought-provoking" non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 20:47:54 UTC ]
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Many organizations have been affected by recent cyber events. At the current rate of hacking, it has become more important than ever to pentest your environment in order to ensure advanced-level security. Kali Linux -- An Ethical Hacker's Cookbook from Packt Publishing is packed with practical... Continue reading at Betanews
[ Betanews | 2020-01-07 19:02:44 UTC ]
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Former Waterstones events manager Rosie Beaumont-Thomas has joined the Royal Society of Literature (RSL) to lead events programming for its 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:46:33 UTC ]
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