To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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Poets for the Planet, a creative community using its voice to engage with the climate and ecological emergency, is teaming up with the Society of Authors on an all-day poetry event headlined by Poet Laureate Simon Armitage. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 18:39:22 UTC ]
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Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:05:41 UTC ]
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Boris Kachka, whose tenure as books editor at 'New York' magazine saw the publication experiment with tripling its book coverage, will succeed former books editor Carolyn Kellogg at the 'Los Angeles Times.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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L.A. Times Book Club's 2020 lineup also includes 'American Dirt' and 'From Our Land to Our Land.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-20 15:00:03 UTC ]
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Puffin will publish Brown Girl Dreaming, the multi-award winning memoir told in verse by author Jacqueline Woodson. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 18:04:41 UTC ]
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Guy LeCharles Gonzalez argues that everyone would benefit from a collaborative, good-faith, and transparent effort to effectively measure the impact of libraries on book discovery, author brand development, and consumer sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Hay Festival has announced eight “earlybird” events for next year’s activism and climate crisis-themed event. Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 13:58:34 UTC ]
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Raymond AntrobusWho/ What inspired you to start writing? I never started writing poetry with the intention of writing books until publishers approached me. I was happy to write poems and travel and read the poems for audiences. I live poem by poem. The idea of a book of poems doesn’t really... Continue reading at British Council global
[ British Council global | 2019-12-05 12:09:15 UTC ]
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Multi-award winning poet Raymond Antrobus has been named winner of the 2019 Sunday Times/University of Warwick Young Writer of the Year Award for his debut The Perseverance (Penned in the Margins). Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 08:18:28 UTC ]
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Leading UK arts funder Jerwood Arts will open the Weston Jerwood Creative Bursaries from 2020 to 2022 to literature organisations for the first time. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 00:51:46 UTC ]
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Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 18:37:26 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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The Reading Agency is one of three charities chosen for the Times Christmas Appeal this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 23:05:38 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 19:17:49 UTC ]
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Random House announced today that they’ve acquired the rights to a series of books based on the New York Times Magazine’s extraordinarily popular “1619 Project,” which interrogates received perspectives on four centuries of slavery in America through essays, stories, histories, poems, and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 13:52:40 UTC ]
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