To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
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The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 14:06:36 UTC ]
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Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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The Loft literary center in Minneapolis is not canceling its second annual Wordplay literary festival. Instead, it is partnering with other literary organizations to hold a two-month virtual celebration of books and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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A multicultural marketing expert says publishers need a better understanding of people of color’s interests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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Following the cancellation of the 57th annual Bologna Children's Book Fair, we see other world events struggling with their own paths forward–including now France's Cannes Film Festival. The post Coronavirus: Quick Publishing Events Updates – March 12 appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-12 11:06:53 UTC ]
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Deep cleaning is being ramped up at the News UK building, home of HarperCollins, after an employee of the Times tested positive for the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:24:36 UTC ]
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Having rescheduled initially to May, the world's most influential children's book trade show now has had to cancel. This and other news is in today's COVID-19 updates. Your event news is welcome. The post Bologna Cancels: Plus More Quick Coronavirus Publishing Event Updates – March 11 appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-11 13:38:47 UTC ]
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These days, many elegiac poems have an unwelcome resonance — and yet offer solace, too. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:00:00 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday
[ Digiday | 2020-03-06 05:01:14 UTC ]
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Wimbledon BookFest has been forced to cancel its World Book Day event featuring authors Sita Brachmachari, Konnie Huq and Karyn Parsons, because of a local coronavirus case. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:24:07 UTC ]
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We’re keeping track of the book fairs and other events that have been canceled or rescheduled as coronavirus spreads around the globe. Check back here for updates. Taipei International Book Exhibition (Taipei, Taiwan, Feb. 4-9): Rescheduled for May 7-12 Leipzig Book Fair (Leipzig, Germany, March... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-03 18:16:03 UTC ]
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"Your House Will Pay" author Steph Cha and "Hi Five" author Joe Ide join the L.A. Times Book Club in Long Beach. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-02 21:46:24 UTC ]
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Amazon's latest Kindle and Kindle Paperwhite are back down to their lowest prices since Black Friday. The newest Kindle Paperwhite is now $85, instead of the usual $130, while the latest standard Kindle is $60, instead of the usual list price of $90.... Continue reading at Engadget
[ Engadget | 2020-03-02 13:55:00 UTC ]
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A bookseller fights the urge to require parents to check their cell phones at the door during story time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-02 13:00:00 UTC ]
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This week's book events are fully locavore: Lynell George's essays on the city's rich cultural tapestry; Erin Khar's memoir of teen addiction in the mid-1980s; Thomas Pynchon's Cali counterculture noir; a debut novel from Los Angeles Review of Books founder Tom Lutz; and a visit from Pod Save... Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-28 19:52:47 UTC ]
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The New York Times Book Review has announced that their poetry columnist of the last 15 years, David Orr, is stepping down to focus on his own writing, and will be replaced by Elisa Gabbert. Elisa Gabbert’s The Word Pretty (2018) was a New York Times Editors’ Pick, and The Self Unstable... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-27 21:32:22 UTC ]
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Two-year-old Endeavor Business Media announced yet another deal on Wednesday, acquiring Agora Communications—parent company of the Smart Water Summit and Smart Utility Summit, a pair of three-day conferences held annually in Ponte Vedra, Fla. Terms of the deal were not disclosed. The Endeavor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 19:23:54 UTC ]
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The Sheikh Zayed Book Prize announces shortlists and readies a special program at London Book Fair on the impact of prize programs on translation. The post The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:30:31 UTC ]
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