To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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I woke early this morning in the coronatime in which we all now exist - the brief respite of sleep ruined yet again by the inevitable jolt of reality. It was, I believe, 7am. My phone buzzed with a text message from my bank, informing me that my account was in arrears. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 01:18:34 UTC ]
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In remarkable moments throughout history, news organizations have been there to inform the masses and accurately chronicle what’s happening for posterity’s sake. This is a responsibility TIME magazine has been devoted to for 97 years. The news magazine was a trusted source during The Great... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-02 15:20:28 UTC ]
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Kawai Strong Washburn’s debut novel envisions an archipelago of Indigenous peoples who refuse to be erased. Continue reading at The New York Times
[ The New York Times | 2020-03-31 12:43:39 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
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Ruff makes his adventures fashioned from electrons and bytes read as authentically as any naturalism. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 16:56:00 UTC ]
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Citing the impact of the pandemic, O’Reilly Media president Laura Baldwin announced that the publisher and technology education platform is canceling all future in-person symposiums and closing that portion of its business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Andersen Press has partnered with Seven Stories to provide weekly virtual story times free of charge throughout the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 00:51:01 UTC ]
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Birmingham-based indie publisher The Emma Press is hosting a virtual book launch to mark the publication of Call and Response by Rachel Spence. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 15:11:54 UTC ]
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Pages & Co author Anna James has created an online and interactive middle-grade book club called The Bookwanderers Club, supported by her publisher HarperCollins Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 10:05:59 UTC ]
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Avon is putting on a virtual festival to showcase its authors during the Covid-19 crackdown. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 01:10:07 UTC ]
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Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
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Waterstones Children's Laureate Cressida Cowell has launched a digital hub with reading charity BookTrust to keep youngsters busy while schools are closed. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 17:38:05 UTC ]
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Just three weeks ago I had all been ready and excited for the Live From London event to announce the recipients of the Windham-Campbell Prizes at Simpsons in The Strand. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 07:06:32 UTC ]
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As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times
[ The New York Times | 2020-03-18 03:53:05 UTC ]
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Penguin Life will publish a "timely and important" book about mental health in sport by Gary Bloom titled Head in the Game. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 22:31:22 UTC ]
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The Booksellers Association is calling on customers and the trade to rally behind retailers and support bookshops, as the coronavirus outbreak hits the high street. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 03:39:11 UTC ]
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We are at the beginning of a frightening and difficult time in America. Though we glimpse—in the overflowing hospitals of Milan, the shuttered plazas of Madrid—that which may come to pass, it is impossible to know just how hard hit the United States will be by the novel coronavirus. This nation... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-16 14:00:35 UTC ]
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With book tours, festivals, conferences, and other literary events being canceled around the world due to COVID-19 concerns, the tech-friendly west coast literary community has begun creating digital events to keep authors and readers connected during the coming weeks of social distancing and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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