To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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In “Camino Winds,” a bookstore owner and two other characters team up to solve a murder and the mystery behind it. Continue reading at The New York Times
[ The New York Times | 2020-04-28 01:32:18 UTC ]
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David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:47:27 UTC ]
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The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Quercus has acquired Instructions for the British People During the Emergency, authored by Jason Hazeley, who co-wrote the Ladybird Books for Grown-ups series, and comedy writer and actor Nico Tatarowicz. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 03:59:00 UTC ]
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A J Waines, Fiona Veitch Smith and Holly Watt will feature in this year's National Crime Reading Month, which is now online due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 19:51:35 UTC ]
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Waterstones Children's Book Prize winner Lisa Williamson returns with her fourth novel for teens, centring on three friends- and a kidnapped baby Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 08:01:36 UTC ]
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The event, dubbed ALA Virtual—Community Through Connection, will offer "educational programming, special author events, and social networking" and is set to run from June 24-26, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
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Penguin Random House has launched a collaboration with charity Speakers for Schools delivering a series of virtual educational events from its authors, streaming to thousands of students across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 20:41:22 UTC ]
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Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-04-21 18:29:44 UTC ]
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Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
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YouTube book recommendation series the National Shelf Service has announced a series of World Book Night broadcasts, to feature a bedtime reading hour with poet and author Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 10:36:13 UTC ]
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IEEE Spectrum took home the Grand Neal, top prize at the annual Jesse H. Neal Awards, which honored the best in business journalism in a video presentation uploaded Friday afternoon, pivoting to a virtual event for the first time in lieu of an originally scheduled luncheon on March 27. "This is... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 06:09:38 UTC ]
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Hodder has acquired the rights to "a history of time" from watchmaker and historian Rebecca Struthers following a "fiercely fought", seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 00:29:45 UTC ]
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A reviewer reflects on reading “The Moment of Tenderness,” a collection of short stories, and then returning to the 1963 novel she loved growing up. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:14:00 UTC ]
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A reviewer reflects on reading “The Moment of Tenderness,” a collection of short stories, and then returning to the 1963 novel she loved growing up. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:14:00 UTC ]
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A reviewer reflects on reading “The Moment of Tenderness,” a collection of short stories, and then returning to the 1963 novel she loved growing up. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:14:00 UTC ]
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This is the 40th year of the Los Angeles Times Book Prizes (which celebrates excellence in the following twelve categories as well as champions new writers), but it is the first time the winners were announced on Twitter. You can feel like you’re a part of the virtual celebration with this video... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 18:00:36 UTC ]
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The 14 Times book prize winners, including Steph Cha, Namwali Serpell, Marlon James and George Packer, were honored in a virtual ceremony on Twitter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 15:53:24 UTC ]
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