To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content... Continue reading at AdWeek
[ AdWeek | 2020-06-29 17:23:22 UTC ]
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Throughout my life I’ve been a fan of Mind Body Spirit (MBS) books; in fact, I’m curently at book proposal stage for my own. In recent times, however, I have been less inclined to get excited about the launches I get invited to. Despite the camaraderie of fellow writers, the very visible lack of... Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 03:20:51 UTC ]
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The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 17:13:02 UTC ]
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Comma collects the work of writing stalwart M John Harrison in a new collection that spans genres—and five decades of writing Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 06:45:47 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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The Navajo Times Publishing Company Inc. will close its doors for 14 days beginning today (Friday, June 19) due to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-23 18:07:46 UTC ]
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Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Lorene Cary is the author of the memoir Black Ice, three novels, a book for young readers, and a play, My General Tubman. Her one-act opera and memoir, Ladysitting, explores the author’s relationship and time spent with her grandmother Nana, a fierce and independent woman who managed a business... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-19 21:30:48 UTC ]
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It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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No question, librarians are expert book marketers in their communities. But where too many librarians come up short is in communicating the impact and value of their efforts back to publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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July 13, 2013 was a heavy day in New York City. The summer swelter hung in the air like steam rising from a hot, damp cloth. Hustling up the steps from the subway, I legitimately could not tell whether the subterranean stifle was stickier than the “relief” awaiting me at street level. If... Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 20:01:52 UTC ]
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An extension through October of a ban on large public-facing events in Germany does not apply to Frankfurter Buchmesse, per trade association AUMA. The post Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-18 13:13:45 UTC ]
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Germany has extended the ban on large public events from an initial date of the end of August to October 31st. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 09:05:12 UTC ]
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The Frankfurt Book Fair is still scheduled for October, despite a government extension of the ban on mass events in Germany to the end of that month, the prime minister for the German state of Hesse has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 22:45:01 UTC ]
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Over the next two week, four bookstores — two in Delaware and one each in New Jersey and California — will host author Elin HIlderbrand for in-person book signings. All events will follow strict safety and health protocols set by her publisher, Little, Brown, and the stores themselves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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If you're scrambling to find something to give your dad for Father's Day, why not encourage them to read more by grabbing them an e-reader? Amazon has discounted its base model Kindle by $25, making it currently $65. You can also get the ad-free vers... Continue reading at Engadget
[ Engadget | 2020-06-15 16:15:58 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-14 10:30:00 UTC ]
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Michelle Alexander and Ijeoma Oluo among those on list, marking first time top 10 entries are primarily titles on race issuesGeorge Floyd killing – latest US updatesBlack American authors, including Michelle Alexander and Ijeoma Oluo, have surged to the top of the latest New York Times’... Continue reading at The Guardian
[ The Guardian | 2020-06-11 18:10:43 UTC ]
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Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
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