To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#media companies
Publishing consultant Robert Baensch recommends academic publishing events to watch during the 2020 Frankfurter Buchmesse. The post Robert Baensch’s Frankfurt Event Picks: Academic and Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-09 22:23:54 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#times bestseller
FutureBook, The Bookseller's publishing conference, has announced the first speakers for its five-day virtual event. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 09:00:31 UTC ]
More news stories like this |
For better or worse, the six stories in “Nothing Like I Imagined (Except for Sometimes)” deliver pure fluff. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#mindy kaling
Sarah Hall has become the first author to win the BBC National Short Story Award twice in its 15-year history. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 01:38:09 UTC ]
More news stories like this | News stories tagged with:
#sarah hall
This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#good read
#creative ideas
#libraries
Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 05:45:33 UTC ]
More news stories like this | News stories tagged with:
#libraries
#bonnier
Are these the end times? Who knows! Settle into this current quasi-dystopian reality with recent books by American writers of color. Continue reading at Book Riot
[ Book Riot | 2020-10-02 10:35:59 UTC ]
More news stories like this | News stories tagged with:
#recent books
#american writers
#science fiction
Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales. Continue reading at Wired
[ Wired | 2020-10-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers worry
#virtual shelves
#digital books
#ebooks
Hachette UK’s black, Asian and minority ethnic (BAME) employee network THRIVE is partnering with its authors to host a series of free panels in celebration of Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 03:00:06 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#hachette
Are you prepared for the explicit gore of these new horror manga reads? Dive into our recommendations for your best starting points. Continue reading at Book Riot
[ Book Riot | 2020-09-29 10:39:00 UTC ]
More news stories like this | News stories tagged with:
#horror manga
#manga
CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 03:56:00 UTC ]
More news stories like this | News stories tagged with:
#london event
#bonnier
Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
More news stories like this |
The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:23:57 UTC ]
More news stories like this | News stories tagged with:
#london library
#e-book
The former FBI director was certain that history would vindicate him. But instead, it has made things even worse. Continue reading at The Washington Post
[ The Washington Post | 2020-09-25 05:02:29 UTC ]
More news stories like this | News stories tagged with:
#fbi director
L.A. poet laureate Robin Coste Lewis and other poets share experiences and verse with L.A. Times Book Club readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-24 20:18:48 UTC ]
More news stories like this | News stories tagged with:
#black poets
#times book
Coronet has acquired the debut novel of Kate Sawyer examining life after near global extinction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 19:02:14 UTC ]
More news stories like this | News stories tagged with:
#coronet acquires
Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
More news stories like this | News stories tagged with:
#post uk
#business book
#year shortlist
#book of the year
Linux is one of the most widely used operating systems among system administrators, and even modern application and server development is heavily reliant on the Linux platform. The Linux Administration Cookbook is your go-to guide to get started on your Linux journey. It will help you understand... Continue reading at Betanews
[ Betanews | 2020-09-22 15:03:07 UTC ]
More news stories like this | News stories tagged with:
#limited time
#operating systems
#system administrators
#heavily reliant
#cookbook
The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#post ipa
#professional program
#book fair
#frankfurter buchmesse
#publishers association