Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

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Unit Sales of Print Books Soared 36.5% Last Week

Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

March Starts with 34% Pop in Print Unit Sales

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #huge gains #seuss titles #solid results #dr. seuss

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Print Unit Sales Finish February with 26% Gain

With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Infographic: The Most Instagrammed Book Covers

OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #book cover

Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #2% increase #print book

Astra Publishing House is launching an international literary magazine.

Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
More news stories like this | News stories tagged with: #literary magazine #astra quarterly #international network

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Why it pays to link products to places - and how African countries can do it

Africa needs to take advantage of a copyright law to protect and explore its unique local products. Continue reading at The Conversation

[ The Conversation | 2021-02-22 14:49:47 UTC ]
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Print Unit Sales Up 21.3% in Mid-February

For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

10 of the Best Fantasy Comics Fit to Print

For your own escapism needs, here are the 10 of the best fantasy comics you can safely snag from your local comic book store. Continue reading at Book Riot

[ Book Riot | 2021-02-16 11:36:00 UTC ]
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Printing Charity rebrands awards and opens for entries

The Printing Charity has rebranded its annual Print Futures Awards as the Rising Star Awards, and they are now open for online entries. Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 04:23:36 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #high note #3% higher #print book

US magazine Poetry faces outcry for publishing work by sex offender

New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian

[ The Guardian | 2021-02-03 16:08:52 UTC ]
More news stories like this | News stories tagged with: #poetry foundation #incarcerated people #english literature

'Price gouging from Covid': student ebooks costing up to 500% more than in print

Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian

[ The Guardian | 2021-01-29 12:00:00 UTC ]
More news stories like this | News stories tagged with: #reading lists #academic publishers #latest updatessee #ebook prices #providing access #printed version #ebooks