Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto

Debi Chirichella Named President of Hearst Magazines

Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek

[ AdWeek | 2020-11-11 20:13:08 UTC ]
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Four short links: 6 Nov 2020

Dealing with Security Holes in Chips — system security starts at the hardware layer. Ubooquity — free home server for your comics and ebooks library. “Like plex for books.” Noisepage — a relational database management system developed by the Carnegie Mellon Database Group. The research goal of... Continue reading at O'Reilly Radar

[ O'Reilly Radar | 2020-11-06 11:59:34 UTC ]
More news stories like this | News stories tagged with: #short links #ebooks

Print Unit Sales Rose 9.5% At the End of October

With sales up in all categories, unit sales of print books rose 9.5% in the week ended Oct. 31, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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At Houghton Mifflin Harcourt, the Consolidation Carousel Continues

HMH joins the ranks of S&S as the latest large trade publisher to be put up for sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publisher

Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
More news stories like this | News stories tagged with: #print run #fairlight books #bookshop

Print Unit Sales Still Solid in Late October

Strong gains in all categories led to a 13% increase in unit sales of print books in the week ended Oct. 24, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

The Salt Lake Tribune Ends Daily Print Edition After Nearly 150 Years

The Salt Lake City newspaper will move to weekly editions. The change will not result in any layoffs in the 65-person newsroom, according to the newspaper’s interim editor. Continue reading at The New York Times

[ The New York Times | 2020-10-27 14:16:05 UTC ]
More news stories like this | News stories tagged with: #weekly editions

Print Unit Sales Rose 13.4% In Early October

Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases

With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Print Unit Sales Declined 3.3% Last Week

Unit sales of print books fell 3.3% last week, the third consecutive week in which print sales have fallen. In contrast, unit sales continue to do better when compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Print Unit Sales Up 7.9% in Early October

Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Print Unit Sales Fell 5.5% Last Week

With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #5% compared #big book