If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with:
#ad format
#people wanted
#sights set
#global head
Magazine publisher Bauer is closing a number of titles as part of a review to “protect the long-term health” the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-24 17:01:33 UTC ]
More news stories like this | News stories tagged with:
#long-term health
#magazine publisher
Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
With all categories except adult nonfiction posting increases, unit sales of print books rose 5.6% in the week ended June 13, 2020, over the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
More news stories like this |
Multi-award winning author and illustrator Kadir Nelson's art featured on The New Yorker and Rolling Stone Magazine. Continue reading at Book Riot
[ Book Riot | 2020-06-18 14:37:17 UTC ]
More news stories like this | News stories tagged with:
#celebrated children
#children’s book
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
Led by sales in the adult nonfiction category, and especially by sales increases in titles on race and social justice, unit sales of print books rose 1.6% last week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales increases
#small gain
#social justice
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with:
#boldwood books
#john blake
#ad lib
#e-book
When San Diego magazine abruptly ceased operations and laid off nearly all of its employees in late March, mere days after a statewide shelter-in-place order took effect in California, CEO and publisher Jim Fitzpatrick stressed that it was only a temporary pause and that he hoped the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-15 18:27:52 UTC ]
More news stories like this | News stories tagged with:
#small staff
#san diego
#immediately respond
#public events
#national anthem
#police brutality
#george floyd
An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-14 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#bookstore
Unit sales of print books rose 6.8% in the week ended June 6, 2020, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#early june
Bill Miller Sr. has stepped down as the Washington Missourian's publisher but is still the paper's owner. Continue reading at The Huffington Post
[ The Huffington Post | 2020-06-11 17:50:02 UTC ]
More news stories like this |
A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-06-10 10:30:05 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#daily roundup
#books publishing
On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
More news stories like this | News stories tagged with:
#long time
#important topics
#morgan stanley
#costs $5
#digital subscription
#future issues
Forty-four young people have scooped grants of up to £1,500 each in The Printing Charity’s 2020 Print Futures Awards for people aged 18 to 30 in the UK printing, paper, publishing, packaging and graphic arts sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 01:04:03 UTC ]
More news stories like this |
An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-05 10:30:41 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#bookstore
First-time writer Lorelei Goulding has won Spread the Word's Life Writing Prize, for her "heart-breaking story" Birdie. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 12:18:00 UTC ]
More news stories like this | News stories tagged with:
#won spread
#heart-breaking story
The 5.5% decline in print unit sales last week compared to the previous week was mainly due to a 25.5% sales drop in the young adult category, in which 'The Ballad of Songbirds and Snakes' sold more than 270,000 copies in the week ended May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#previous week
#week ended
#5% decline
The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 09:42:17 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
More news stories like this | News stories tagged with:
#greater hit
#local journalism
#news corp