If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-09-30 10:30:00 UTC ]
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Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Following a slew of press coverage and prize successes—including scooping last week’s Branford Boase Award—Pushkin Children’s Books is looking to grow its list. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 09:11:35 UTC ]
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Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Today, the Whiting Foundation announced the five print and digital winners for its third annual Literary Magazine Prizes. Since launching in 2018, the Whiting Literary Magazine Prizes seek to recognize, reward, and support publications that actively nurture writers who produce extraordinary... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-16 12:00:53 UTC ]
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The 2020 Whiting Literary Magazine Prizes were announced today and were given to 'Conjunctions,' 'Foglifter,' 'Kweli,' 'Nat. Brut,' and 'One Story.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
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Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian
[ The Guardian | 2020-09-05 17:00:00 UTC ]
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National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
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Unit sales of print books rose 7.1% in the week ended Aug. 29, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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With all but one category posting increases, unit sales of print books rose 8% in the week ended Aug. 22, 2020, over the comparable week in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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#late august
Comixology Originals, Amazon’s digital-first original comics publishing platform, has reached an agreement with Dark Horse Comics to publish and distribute print editions of four new Comixology Original graphic novels. The four titles will be released in March 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-08-23 10:30:00 UTC ]
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Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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Submissions are now open for Spread the Word's 2021 London Writers Awards, which this year focus on developing authors of literary fiction, commercial fiction, YA/children’s fiction and narrative non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 03:44:16 UTC ]
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