Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

Other Publishing stories related to: 'Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links'

Print Book Sales Rose 2.3% Last Week

Despite the release of 'The Ballad of Songbirds and Snakes' by Suzanne Collins at this time last year, unit sales of print books managed to rise 2.3% last week over the week ended May 23, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended #suzanne collins

Print Unit Sales Rose 2.3% in Mid-May

Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

Print Unit Sales Rose 8.8% in Mid-May

Unit sales of print books rose 8.8% in the week ended May 15, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

Print Book Sales Rose 8.8% Last Week

Another good performance by the adult fiction category helped to drive up unit sales of print books by 8.8% last week over the comparable week in 2020 at outlets that report to NPD BookScan. Fiction sales increased 19% last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good performance #print books

Bookshop.org urges industry to back indies with links in Independent Bookshop Week

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 23:36:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #independent bookshop

Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double-digit gain #week ended

Print Units Rose 12.4% Last Week

With five of the six major categories posting increases, unit sales of print books rose 12.4% in the week ended May 1, 2021, over the comparable week in 2020. Through May 1, unit sales were up 26% over 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

Worzalla Adds More Printing Capacity

The Wisconsin-based book printer is spending another $10 million to build more printing capacity as domestic manufacturers see a boom in business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #printing capacity #$10 million

Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version

Print Unit Sales Surge in Late April

Unit sales of print books rose 24.3% in the week ended Apr. 24, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late april

Adult Titles Drove a 24% Print Book Sales Gain Last Week

Unit sales of print books rose 24% last week over the comparable week in 2020. Sales of travel books continued to rebound after a disastrous 2020, and graphic novel sales soared again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales soared #graphic novel #print book

W.W. Norton will take Blake Bailey books out of print

"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
More news stories like this | News stories tagged with: #philip roth #splendid things #blake bailey #publisher plans #memoir

UK publishing income up 2% in Covid-hit 2020 despite print decline

Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 10:50:38 UTC ]
More news stories like this | News stories tagged with: #print decline #6% decline #print sales #publishers association

Spread the Word to fundraise for Saint Vincent volcano devastation

London writers development charity Spread the Word is supporting an online fundraising event for writers in Saint Vincent, in the wake of the La Soufriere volcano eruption. Continue reading at The Bookseller

[ The Bookseller | 2021-04-20 11:44:05 UTC ]
More news stories like this |

Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown

US First-Quarter 2021 Print Book Sales Grew 29 Percent

Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
More news stories like this | News stories tagged with: #print sales #print book

In the Instagram age, you actually can judge a book by its cover

Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian

[ The Guardian | 2021-04-18 09:00:04 UTC ]
More news stories like this | News stories tagged with: #celebrity author #prestigious prize #sally rooney #big deal #danny arter #publishing industry #guardian view #book cover

Print Unit Sales Rose 6% Last Week Led by Adult Titles

Unit sales of adult titles jumped for the week ended April 10, 2021, over the comparable week in 2020, offsetting steep declines in the juvenile categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week led #adult titles #juvenile categories

The Print Books Sales Surge Continues

Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this |