Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

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10 Tidbits About Libraries for Visually Impaired and Print Disabled People

Get to know the work and services of libraries for the visually impaired and print disabled people around the world. Continue reading at Book Riot

[ Book Riot | 2021-01-29 11:32:00 UTC ]
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Take a look at China’s first 3D-printed concrete bookstore.

Some fun news (thank goodness!): China’s first 3D-printed bookstore has just been built in Shanghai and is scheduled to open to the public at the end of January. With a floor area of thirty square meters, it can accommodate fifteen readers at a time. The bookstore is in Wisdom Bay Innovation... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-28 16:35:33 UTC ]
More news stories like this | News stories tagged with: #bookstore

BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

Print Unit Sales Soar in Mid-January

With all major categories posting huge gains, unit sales of print books jumped 22.7% for the week ended Jan. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
More news stories like this | News stories tagged with: #bauer media #industry appeared #text message #national lockdown #remote working #magazine publishing

France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
More news stories like this | News stories tagged with: #french publishers #publishers association #print book

40+ YA Book Cover Artists and Designers to Follow on Instagram

Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot

[ Book Riot | 2021-01-11 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ya book

Print unit sales rose 8% over 2019

With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Print unit sales rose 8% in 2020 over 2019

With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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NPD: 2020 Was the US’ Bestselling Year for Print in a Decade

One-third of 2020 growth in US print book sales was driven by juvenile fiction, NPD BookScan reports, with overall sales of 751 million units. The post NPD: 2020 Was the US’ Bestselling Year for Print in a Decade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-07 21:07:49 UTC ]
More news stories like this | News stories tagged with: #post npd #juvenile fiction #bookscan #print book

Print Book Sales Rose 8.2% in 2020

With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | News stories tagged with: #full week #lockdown restrictions #early december #nielsen bookscan #nielsen

Print Book Sales Rose 16.9% Last Week

With gains across all categories, unit sales of print books rose 16.9% last week over the week ended December 5. Adult nonfiction and juvenile nonfiction led the way with increases of 19.7% and 19.5%, respectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-17 05:00:00 UTC ]
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Print Unit Sales Soared Last Week

Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

Bloomsbury spreads word with industry-exclusive proof for The Other Black Girl

Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 04:30:21 UTC ]
More news stories like this | News stories tagged with: #black girl #publicity campaign #industry professionals #bloomsbury

Neima, Mitchell and Allen promoted at Granta magazine

Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 03:18:32 UTC ]
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Print Unit Sales Jump in Mid-November

With all categories posting gains of at least 11%, unit sales of print books jumped 19.5% in the week ended Nov. 14, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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