Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

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Carty-Williams, O'Leary and Winterson shortlisted for Comedy Women in Print Prize

Novelists including Candice Carty-Williams, Beth O'Leary and Jeanette Winterson are in the running for the Comedy Women in Print Prize (CWIP). Continue reading at The Bookseller

[ The Bookseller | 2020-08-16 13:06:20 UTC ]
More news stories like this | News stories tagged with: #comedy women #print prize #novelists

August Kicks Off with Big Gain in Print Unit Sales

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big gain #strong sales

The realities of being an Instagram poet

I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:53:50 UTC ]
More news stories like this | News stories tagged with: #writing poetry #instagram poet #english teacher #good place #good fit #written word

Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #15% increase #double-digit gains #print books

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

On Rethinking Online Book Events: Critical Linking, July 31, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-07-31 10:30:00 UTC ]
More news stories like this | News stories tagged with: #critical linking #online book

Print Unit Sales Jump by 20% In Late July

With double-digit increases in all but one category, unit sales of print books rose 20.2% in the week ended July 25, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late july #double-digit increases

Face Up: The Best Magazine Covers From the Worst Year

9 picks that sum up 2020 (so far). The post Face Up: The Best Magazine Covers From the Worst Year appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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Face Up: The Best Magazine Covers From the Worst Year

What can you say about this year that hasn't already been said? Not much. So instead of dwelling on the pain this industry, as well as this country is facing, we want to focus on some of the best cover design work of the year so far. We reached out to our community of magazine creatives and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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Face Up: The Best Magazine Covers From the Worst Year

Mackesy and Adeola prints mark Penguin's 85th anniversary

Penguin is marking its 85th anniversary by selling a range of fine art prints from Charlie Mackesy, Dapo Adeloa and others, with all profits going to the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 15:16:15 UTC ]
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BA takes on Booktime magazine

The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 19:29:41 UTC ]
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Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
More news stories like this | News stories tagged with: #troy young #interim president #company spent #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print units #double-digit gain #strong showing

Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek

[ AdWeek | 2020-07-24 00:32:53 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #troy young #hearst magazines #toxic culture #marie claire #hearst

Nosy Crow releases print edition of children's coronavirus book

Nosy Crow is to release a new print edition of Coronavirus: A Book for Children About Covid-19, following high demand for the digital version. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 07:39:44 UTC ]
More news stories like this | News stories tagged with: #coronavirus book #nosy crow #high demand #digital version

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #move appeared