If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-05-08 10:30:26 UTC ]
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Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Strong sales in the adult nonfiction segment helped to drive up unit sales of print books by 10.9% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Commercial printer Cadmus Communications is shuttering its Richmond, Va. printing plant and will lay off up to 184 employees by May 31, according to a WARN Act notice filed by parent company Cenveo Corp. this week. "The COVID-19 pandemic has adversely impacted our customers’ businesses and, in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 19:05:44 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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The Bookseller and writer development charity Spread the Word have launched a survey of small independent presses to assess the financial pressures they are under as a result of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 09:12:42 UTC ]
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A huge gain in the juvenile nonfiction category helped offset a decline in adult nonfiction to keep unit sales of print books in the week ended Apr. 25, 2020, nearly even with sales in the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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Unit sales of print books rose 10.1% last week compared to the week ended April 18 at outlets that report to NPD BookScan. Gains in the adult categories offset a quiet week for sales in the juvenile segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
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The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-24 10:30:04 UTC ]
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Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-23 10:30:24 UTC ]
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Unit sales of print books fell 3.5% through April 18, 2020 compared to the same period a year ago at outlets that report to NPD BookScan. Sales of juvenile nonfiction sales were up 21.7% in the period over 2019, somewhat offsetting declines in both adult fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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