Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with: #ad format #people wanted #sights set #global head

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With Kids Stuck at Home, Authors Bring Stories to Instagram

As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired

[ Wired | 2020-03-23 13:30:37 UTC ]
More news stories like this | News stories tagged with: #kids stuck #schools close #book writers #children’s book

Print Unit Sales Down 5.7% in Mid-March

A large decline in the adult nonfiction segment dropped sales of print units 5.7% in the week ended Mar. 14, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Keeping Book Club Alive in the Midst of Social Distancing: Critical Linking, March 19, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-03-19 10:30:45 UTC ]
More news stories like this | News stories tagged with: #social distancing #critical linking #book club

Print Unit Sales Fell 10% Last Week

Unit sales of print books fell 10% for the week ended March 14 compared to the previous week, according to NPD BookScan. The juvenile nonfiction category was the only segment in which sales rose last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #sales rose

5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | News stories tagged with: #self-help book

Four short links: 16 March 2020

The Uncensored Library — Reporters Without Borders built a library in Minecraft, in which you can read banned books. (via Gizmodo) Shmoocon 2020 Talk Recordings — everything from email addresses to Verilog by way of Zero Trust, social media, and choose-your-own-adventure ransomware. Differential... Continue reading at O'Reilly Radar

[ O'Reilly Radar | 2020-03-16 12:07:03 UTC ]
More news stories like this | News stories tagged with: #short links #email addresses #libraries

There’s No Getting Over These Differences Between the HARRY POTTER Books and Movies: Critical Linking, March 15, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-03-15 10:30:40 UTC ]
More news stories like this | News stories tagged with: #critical linking #harry potter

Our New Spring Magazine Is Out: Publishing in Times of Crisis

Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #international publishing

Print Unit Sales Fell 3.2% in Early March

Unit sales of print books fell 3.2% in the week ended Mar. 7, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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We didn't start the fire: News Corp defends false arson claims that spread worldwide | Weekly Beast

‘We never overplayed the arson story,’ Campbell Reid protests. Plus: Virginia Trioli punches backCampbell Reid came armed with facts and figures to defend the Murdoch empire from accusations of climate denialism.News Corp’s corporate affairs executive was part of a Judith Neilson Institute... Continue reading at The Guardian

[ The Guardian | 2020-03-13 02:26:57 UTC ]
More news stories like this | News stories tagged with: #news corp

Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
More news stories like this | News stories tagged with: #magazine division #revenue growth #concerted effort #readers wanted #recent months #short answer

New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with: #digital life #google lens #print version

Coronavirus Impact Begins to Spread

The growing impact of the coronavirus pandemic on the publishing industry came into view this week as some independent bookstores reported slowing sales and the number of book festival and author tour cancellations rose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing impact #coronavirus pandemic #book festival #publishing industry

Four short links: 10 March 2020

MLflow — an open source platform to manage the ML lifecycle, including experimentation, reproducibility, and deployment. It currently offers three components: tracking, projects, and models. Eventing Facets (Tim Bray) — the word “eventing” makes my skin crawl, but this series of posts has A+... Continue reading at O'Reilly Radar

[ O'Reilly Radar | 2020-03-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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As coronavirus spreads, dubious books about surviving the epidemic proliferate

Self-publishing has made it easy for quick-acting authors to take advantage of major news stories. Continue reading at The Washington Post

[ The Washington Post | 2020-03-04 15:37:53 UTC ]
More news stories like this | News stories tagged with: #coronavirus spreads

5 Questions for Kristen O’Hara, Chief Business Officer of Hearst Magazines

This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #top priorities #hearst

Seattle Magazine Acquired By Local Entrepreneur

Seattle magazine is coming home. The 54 year-old monthly has been acquired by local entrepreneur Jonathan Sposato, co-founder and chairman of the tech site GeekWire.com and the online photo editing service PicMonkey, he announced Monday. Terms of the deal were not disclosed. The seller,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-02 22:55:02 UTC ]
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The Sunday shows fail to link the coronavirus and the campaign

Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
More news stories like this | News stories tagged with: #pro-democracy movement #racist tropes #thomson reuters