If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Steep drops in both adult segments led to a 13.5% decline in print unit sales in the week ended Mar. 28, 2020, compared to the similar week in 2019, at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Unit sales of print books fell 9.2% in the week ended March 28 compared to the previous week at outlets that report to NPD BookScan. Of the four major categories, only juvenile fiction saw an increase over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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The loss of printing capacity is one of the many concerns publishers are facing because of the new coronavirus outbreak—and the business was dealt an unhappy surprise last week when Quad unexpectedly closed its book printing facilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-29 10:30:48 UTC ]
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Unit sales of print books fell 5% in the week ended Mar. 21, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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A huge gain in unit sales in the juvenile nonfiction category helped to offset declines in adult nonfiction and juvenile fiction, keeping print unit sales last week even with the previous week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-26 04:00:00 UTC ]
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• Tom Kerr: ‘We have been left with no other choice’• Cork racecourse becomes coronavirus testing centre The Racing Post, the sport’s trade newspaper, will “temporarily suspend” publication of its print edition from Friday, leaving a number of its journalists “temporarily stood down” while the... Continue reading at The Guardian
[ The Guardian | 2020-03-25 17:30:32 UTC ]
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Edinburgh-based wholsesaler Bookspeed has closed its business during the coronavirus pandemic, saying it is unable to protect its warehouse workers with social distancing measures. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 05:06:40 UTC ]
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With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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A large decline in the adult nonfiction segment dropped sales of print units 5.7% in the week ended Mar. 14, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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Unit sales of print books fell 10% for the week ended March 14 compared to the previous week, according to NPD BookScan. The juvenile nonfiction category was the only segment in which sales rose last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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The Uncensored Library — Reporters Without Borders built a library in Minecraft, in which you can read banned books. (via Gizmodo) Shmoocon 2020 Talk Recordings — everything from email addresses to Verilog by way of Zero Trust, social media, and choose-your-own-adventure ransomware. Differential... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-03-16 12:07:03 UTC ]
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