If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Months after the departure of director Joshua Wolf Shenk, UNLV's institute announced on Tuesday it will stop producing the Believer next spring. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-19 18:31:13 UTC ]
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Gains of 26% in both the adult fiction and young adult fiction categories combined to increase total unit sales of print books by 2% last week over the comparable week in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Oct. 9, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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Unit sales of print books fell 3.6% in the week ended Sept. 18, 2021, from the comparable week in 2020, according to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Unit sales of print books fell 3.6% last week compared to 2020. The pattern was a familiar one—higher fiction sales offset by declines in nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Three print magazines and two digital publications—including Bellevue Literary Review and Full Stop—were named winners of the fourth annual Whiting Literary Magazine Prizes, taking home a combined total of $144,000 in funding. The post Whiting Literary Magazine Prizes Name 2021 Winners appeared... Continue reading at The Millions
[ The Millions | 2021-09-09 13:00:06 UTC ]
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W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 11:16:58 UTC ]
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With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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The winners of the fourth annual Whiting Literary Magazine Prizes have been announced, with three print magazines and two digital publications, including 'Bellevue Literary Review' and 'Full Stop,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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Unit sales of print books increased 1.6% last week over 2020, ending four weeks of declines. Adult fiction sales led the rebound, with sales up 26.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
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The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian
[ The Guardian | 2021-08-16 16:19:00 UTC ]
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Unit sales of print books fell 8% in the week ended Aug. 7, 2021, compared to a year ago, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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