If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with:
#ad format
#people wanted
#sights set
#global head
Holland House, the tiny indie behind Karen Jennings' An Island, has reprinted 5,000 more copies and attracted foreign rights interest after the novel won the press its first ever Booker nomination. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:49:09 UTC ]
More news stories like this | News stories tagged with:
#karen jennings
Unit sales of print books dipped 1.7% in the week ended July 31, 2021, compared to the week ended Aug. 1, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this |
Unit sales fell in all nonfiction categories last week, offsetting another week of increases in adult fiction and resulting in a 1.7% decline from the week ended August 1, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction categories
#adult fiction
#7% decline
With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#nonfiction categories
#print book
Thomas Nelson will launch Sarah Young's "Jesus Listens," in October with one million units, expanding a massive brand that began in 2004 with "Jesus Calling." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
#jesus listens
#million units
#jesus calling
Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print industry
#pandemic-related restrictions
Unit sales of print books fell 3.9% in the week ended July 17, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this |
While the publishing industry had a relatively stable 2020 and a pretty sunny 2021 thus far, we are definitely not out of the woods yet, not with the mutating virus around. For Hong Kong/China print manufacturers, pandemic-induced challenges outside of their control are hampering the efforts to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong
#publishing industry
The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#art books
#digital printing
Pragmatic optimism, continuous business process re-engineering, and a steadfast innovative spirit are steering Hong Kong and China print players through chaotic pandemic-induced challenges Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong
In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#current trends
#print books
#bookscan
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#early july
The long run of unit sales of print books posting weekly sales gains over the comparable week in 2020 came to an end last week, with units falling 1.3% compared to the week ending July 11, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#long run
#3% compared
'NPD Books' Brenna Connor says there's a possibility that the American market will go into the autumn with double-digit year-to-date gains. The post NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-12 17:32:28 UTC ]
More news stories like this | News stories tagged with:
#npd books
#american market
#print book
Unit sales of print books rose 6.4% in the week ended June 26, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Adult fiction sales increased 28.1%, and the gains were achieved without any new releases making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
More news stories like this |
After a hiatus during the Covid-19 pandemic, 'PW' will again begin accepting print galleys for review consideration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#review consideration
#covid-19 pandemic
Santanu Battacharya has won Spread the Word’s Life Writing Prize 2021, with "The Nicer One", hailed by judges as a "gut-punch of a piece". Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 14:59:56 UTC ]
More news stories like this | News stories tagged with:
#won spread
Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
More news stories like this | News stories tagged with:
#final chapter
#earliest days
#print books
#oxford university press
#book publishing
Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#6% increase
#week ended